Topic: How to Measure ROI for In-Store Mobile Retail
Meetup Lead: Chris Bryson, CEO of Unata
Description: Join Chris Bryson, the founder & CEO of Unata, who will explain how to create a mobile in-store experience that is capable of measuring return on investment, as well as 6 different ways in which you can quantify the ROI impact on your business. By implementing e-commerce experiences and tactics to enhance your in-store experience, you will learn how to track the impact that your digital experiences have on your consumer’s behavior at the cash register. Chris will share case study results Unata’s work with Longo’s, one of Canada’s most well respected grocery chains, which will illustrate how Longo’s is measuring their mobile ROI, and what success they have achieved.
Format: 20 min intro then 40 min open table discussion
MaRS Commons, Suite 230
MaRS Discovery District
101 College Street, Toronto
Parking: There is parking in the MaRS building – the entrance is on the East side of the building. There is also street parking on Laplante, and parking in the hospital lots.
Special Note: If you would like to attend, but won't be able to make it into the city you can attend via GoToMeeting. Please email me at [masked] to let me know if you would like to attend this way.
RSVP early as spots are limited!