How to Measure ROI for In-Store Mobile Retail

Topic: How to Measure ROI for In-Store Mobile Retail


Meetup
Lead: Chris Bryson, CEO of Unata 


Description
Join Chris Bryson, the founder & CEO of Unata, who will explain how to create a mobile in-store experience that is capable of measuring return on investment, as well as 6 different ways in which you can quantify the ROI impact on your business. By implementing e-commerce experiences and tactics to enhance your in-store experience, you will learn how to track the impact that your digital experiences have on your consumer’s behavior at the cash register. Chris will share case study results Unata’s work with Longo’s, one of Canada’s most well respected grocery chains, which will illustrate how Longo’s is measuring their mobile ROI, and what success they have achieved.


Format
: 20 min intro then 40 min open table discussion 

Location
MaRS Commons, Suite 230 
MaRS Discovery District 
101 College Street, Toronto


Parking
: There is parking in the MaRS building – the entrance is on the East side of the building. There is also street parking on Laplante, and parking in the hospital lots.


Special Note
: If you would like to attend, but won't be able to make it into the city you can attend via GoToMeeting. Please email me at [masked] to let me know if you would like to attend this way.


RSVP early as spots are limited!




Join or login to comment.

  • Katie H.

    Great presentation by Chris! Amazing insights with real mobile data. Will be interesting to see how this technology is applied in the future and its adoption among retailers/merchants.

    January 10, 2014

  • Ashok S

    Great presentation. A data driven deck about driving with data...

    January 9, 2014

  • A former member
    A former member

    ... Good show , nice work Chris. Thanks Katie + team for the hospitality. If you looking for speakers for future events keep ToucheComm (or myself, michael) in mind. Would love to share the insight to what a ecomm enterprise (1mill +) looks like beside the consumer ecom solutions currently in the marketplace. .. thanks again! mB

    January 9, 2014

  • Jerome S.

    Hopefully next time...

    1 · January 6, 2014

    • Katie H.

      See you next time Jerome! :) Happy new Year!

      1 · January 7, 2014

    • Jerome S.

      Happy new year to you as well. See you soon!

      1 · January 7, 2014

  • Nathan M.

    Looking fwd to welcoming ya'all back to the MaRS Commons. It's going to be a wicked year!

    January 6, 2014

  • Katie H.

    1. Please join my meeting,[masked] at 5:40 PM EST.
    https://global.gotomeeting.com/join/361736013

    2. Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.

    Canada: 1 (647)[masked]
    United States: 1 (773)[masked]
    Access Code:[masked]
    Audio PIN: Shown after joining the meeting

    Meeting ID:[masked]

    January 6, 2014

  • Talesh

    I'll attend via GoToMeeting.

    January 6, 2014

  • Anthony W.

    What better way to start off 2014?

    2 · January 5, 2014

    • Katie H.

      Happy New Year Anthony! See you on Thursday! Cheers.

      January 6, 2014

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Rafaël

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

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