Topic: UX Design in mCommerce & Omni-Channel Retailing: Indigo Mobile Case Study
Paul Crimi - Senior Product Designer at BNOTIONS
Paul is a product designer, responsible for crafting products that are as functional as they are enjoyable. With over 5 years in a senior graphic and user experience design role and over 10 years of industry experience, Paul has taken part in evolving how we interact with products to ensure end-users can intuitively interact with and derive significant value from the product. At BNOTIONS Paul has been the lead product designer for many successful projects including the Indigo mCommerce app and Sport Chek Scan & Save mobile App. Paul also teaches the Intro to User Experience Design course through the Yorkville Media Centre.
Description: Today, many merchants and retailers are in a similar situation: trying to differentiate between an Omni-Channel vs. mCommerce retail experience. Is there one you need more than the other? What are the fundamental rules? Both Omni Channel and mCommerce retailing are relatively new concepts for merchants. Furthermore, everyone's perceptions of what they are and the level of knowledge varies greatly. We all have a slightly different understanding of what it actually means. Join Paul from BNOTIONS for a discussion on the customer's user experience surrounding mCommerce and Omni-Channel, which will include a walkthrough of the features and reasoning for the design decisions that were made.
Format: 20 min intro then 40 min open table discussion
MaRS Commons, Suite 230
MaRS Discovery District
101 College Street, Toronto
Parking: There is parking in the MaRS building – the entrance is on the East side of the building. There is also street parking on Laplante, and parking in the hospital lots.
RSVP early as spots are limited!