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Top eCommerce Metrics: Turn Customer Data Into Actionable Insight

Description: A common challenge for online merchants is what to do with all your customer data, and what it really means for your business. Feeling overwhelmed with all the metrics at your disposal? Not sure where to start? Or more importantly, what really matters when it comes to measurement? Join Alex, Nick, Brandon and Aran from Vantage Analytics for a round table discussion on how to analyze key metrics, what that means for your business and how to act on this data with marketing campaigns. The guys from Vantage will be sharing some key learnings from analyzing data from hundreds of online stores over the past year. Be sure to attend this insightful discussion!

Meetup Leads:

• Alex Mansourati, Lead Insight Analyst at Vantage Analytics 

• Nick Gray, Lead Front End Developer at Vantage Analytics 

• Brandon Kane CTO & Co-founder at Vantage Analytics

• Aran Hamilton, CEO & Co-founder at Vantage Analytics

: 15 min intro then 45 min open table discussion 


MaRS Commons, Suite 230 
MaRS Discovery District 
101 College Street, Toronto

Parking: There is parking in the MaRS building – the entrance is on the East side of the building. There is also street parking on Laplante, and parking in the hospital lots.

RSVP early as spots are limited!


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  • Aran Hamilton "AranH on t.

    Great crowd of smart folks gathered. Everyone sharing ideas! It was a lot of fun!

    1 · May 5, 2014

  • Brock P.

    Most eCommerce professionals (myself included) often focus only the software and content of their store, and maybe some SEO. Analytics rarely gets the attention it deserves. But as was mentioned last night, analytics is absolutely vital to growth. Great job by the Vantage team presenting the case for analytics.

    3 · May 2, 2014

    • Brock P.

      It's great to see a company in our back yard that is empowering SMEs by giving access to the same analytics already being exploited by larger enterprises. Cost effective campaigns based on targeted demographics should provide a huge advantage over spray-and-pray campaigns. I think the industry is going to take notice of this in the next couple years. With the recent explosion of small online shops, Vantage is positioned well to help them grow intelligently. You guys are definitely onto something. Can't wait for your API. Best of luck at NextGen...See Nick's post below to vote.

      3 · May 2, 2014

  • Katie H.

    Huge thanks to everyone who came out last night, and to the guys of Vantage Analytics for leading such a great discussion on eCommerce metrics and actionable insight!

    2 · May 2, 2014

  • Veronica

    Can't find the building, i think the meetup map lead me to a wrong area.

    May 1, 2014

    • Katie H.

      Hi Veronica! Sorry to hear that you couldn't find the building! It's right outside the Queens Park subway station on the corner of College and University. MaRS is now 2 huge buildings, one that is class (Right on the corner of College and Uni), and one that is more traditional / brick. The actual address (as per above in the event details is 101 College Street). Hopefully you can join us next time! Cheers.

      May 2, 2014

  • Nick G.

    It was great to see everyone make it out tonight! Glad to see such an eager and smart meetup group, a pleasure getting to know all of you :)

    As I mentioned earlier, we would love some support by voting for your favorite Canadian World Cup Tech Challenge participant - Vantage Analytics!

    Vote at:

    Tweet us:
    @SVForum @VantageAnalytic #WorldCupTech #LSVCanada

    Special thanks to Katie, the team at Demac Media and MaRS for sponsoring and organizing tonight's meetup!

    May 1, 2014

  • Nathan M.

    Hi y'all - really looking forward to seeing everyone Thursday here in the MaRS Commons.

    April 28, 2014

  • maggie m.

    This is the third time we've ended up on the waiting list. I think there may be too many people going to "network" which is really a euphemism for drumming up some business, instead of going to actually learn and discover.
    How about moving to a larger venues so more people can actually attend?

    1 · April 24, 2014

    • Katie H.

      Hi Maggie! Totally can appreciate your frustration! We've seen a huge increase in membership over the past year, so this is something that is on our radar. It's just about finding the right space, without imposing a cost to our members! Stay tuned. :) Also we find that networking is a key part of our meetup, but the majority of people who come, do come to learn and share their challenges/knowledge!

      1 · April 24, 2014

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