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Edtech Innovator Award - BETT 2014! Win £10,000!

Win £10,000 for your edtech company!

EDTECH INNOVATOR AWARD is Europe’s largest edtech pitching competition held annually at the world’s largest edtech conference!

With a staggering prize-pot worth more than £10,000 (in-kind value & support) pitch your business to industry experts on the ‘edtech pavilion’ at the heart of the BETT Show, amongst 40,000 edtech professionals!

Hosted by Edmix, and supported by leading industry partners Pearson and Leaf Investments - we want to hear from the world’s hottest education tech start-ups and early-stage SME’s - companies leading the way in edtech innovation!

If you’re innovating and aiming to disrupt the $4.3T education market - then submit your one-pager business summary to be in with a chance!

Six short-listed companies will be invited to present to a fantastic panel of industry judges at BETT, on Thursday afternoon (23rd Jan at 3pm), in front of a warm crowd of fellow edtech entrepreneurs, educators, experts, investors and edtech bloggers!

Your Edtech Business

Edmix wants to hear from standout edtech businesses: great tech companies across the learning-ladder (Pre-School, Primary, Secondary, HE, FE to CPD) any subject focus - and any technology (browser-based to iOS).

All sizes and types of edtech companies are welcome to enter; start-ups to early stage SME’s, pre-revenue businesses, seed-backed companies to investor-backed organisations - innovative enterprises aiming to disrupt this huge market.

The Prize-Pot!

Thanks to our fantastic industry supporters, we are offering the winning business a truly awesome winners package for the Edtech Innovator Award (BETT ’14)!

The company voted first place by the judges at the end of the presentations wins the following choice prizes:

- Six months free central London desk space at Pearson’s HQ! Package includes broadband, breakout spaces, meeting rooms and the chance to build business relationships with key industry professionals!

- Quarterly Mentorship - from Leaf Investments providing quarterly business plan reviews, and regular real-world support and steerage on engaging education investors.

- Taylor Wessing - a full-service international law firm that works with clients in the world’s most dynamic industries - will be providing a whole day of free legal advice.

Submission Process

There are two key dates to consider:

Submission Deadline: 15th Jan 2014
- You have until 15th Jan to create and upload a 1x page doc (PDF guide below) that details your business idea. Try to get your submission in as early as possible - don’t join the last minute rush of entries. Submissions after this date will be excluded.

Short-list Notification: 17th Jan 2013
- If your idea makes the short-list, you have made it to the final round, and the Edmix will notify you.

The Pitching

One or two members of your team will have five minutes to pitch your idea/business to five industry experts, and then answer 2-3 minutes of questions.

To help you submit your application, we've created a example submission doc and a blank one-pager, to get you started.

Please visit to access this info:

The Judges

Diana Stepner, VP of Innovation Partnerships & Developer Relations
Diana's focus is identifying innovative companies which are using new digital devices and technologies to advance edtech. She also helps Pearson business units accelerate innovation by working with developer communities, incubators and start-ups.

Jonny Parkes, Partner, Leaf Investments

Jonny Parkes is the former CEO of Electric Paper, one of Ireland’s foremost e-Learning companies and has over 15 years experience in the interactive learning industry.

Having built up the business from scratch to over €12M in revenues by 2002, Electric Paper was sold to ThirdForce PLC in 2003.Since leaving ThirdForce in 2006 Jonny has worked with clients such as Microsoft, Cisco and Enterprise Ireland to help them to envision and deliver innovative projects involving learning technologies. 

Jonny has also spearheaded a number of multi-million dollar research initiatives in next generation e-learning, which have been funded by the Irish Government.Jonny has an MBA from the Open University Business School in the UK and a degree in Micro-Electronic Engineering from Trinity College Dublin.

Ali Hayward, Promethean

Ali Hayward heads up the UK & Ireland Business for Promethean a leading provider of interactive technologies for Schools, Colleges and training institutions. He has been at the company handling a number of senior roles for eight years. Previously he ran sales for the Digital Platforms business at Granada Learning , held a global role in the Media & Telco practice at Compaq/HP and also worked in an education start-up for three years.

Ali Hayward heads up the UK & Ireland Business for Promethean a leading provider of interactive technologies for Schools, Colleges and training institutions. He has been at the company handling a number of senior roles for eight years. Previously he ran sales for the Digital Platforms business at Granada Learning , held a global role in the Media & Telco practice at Compaq/HP and also worked in an education start-up for three years.

Rules & Regs

Who has access to your submission?

Don’t worry - your business and ideas will not be made public or shared outside of our sponsor partners. As a community of edtech founders and start-ups, we understand the legitimate concern most founders have about sharing their early stage idea / business.

- If choose to submit an idea, and enter Edtech Innovator Award, you’ll retain full ownership of your Intellectual Property.

This is a chance for you to promote your company to a receptive audience, win a fantastic prize and build relationships with some of the best supporting companies in the business.

How to Apply

Once you’ve created your submission, please send your document (.doc) to: [masked] - we’ll email you back to confirm we got it.

Our Partners

About Pearson

Pearson is the world’s leading learning company, providing educational materials and services, and business information through the Financial Times Group. Pearson serves learners of all ages around the globe, employing 48,000 people in more than 70 countries. For more information, visit and watch our video here. Follow @PearsonLabs to get the most up-to-date news about Pearson Catalyst.

About Leaf Investments

Leaf Investments is an early stage investor in learning technology businesses. Founded on the principle that emerging technologies present opportunities to create new learning solutions, we are looking to support entrepreneurs across the learning spectrum, both domestically and internationally.

We believe that the right blend of entrepreneurship, capital and industry knowledge can generate unrivalled returns for all stakeholders. The Leaf team combines deep learning industry expertise with investment experience, offering a greater understanding of the challenges facing entrepreneurs looking to create and scale businesses in the learning sector.

Backed by Folens Publishers, the fund looks to build on the Company’s history of investment in learning businesses by bringing capital and expertise together under a single, discrete investment vehicle.

For more information, visit:

About Taylor Wessing

Taylor Wessing is a full-service international law firm, working with clients in the world’s most dynamic industries - with a dedicated Tech City office which focuses on UK and international tech start-ups and more established tech companies.

For more information, visit:

Do you want to engage the edmix community - and support edtech community at the BETT Show?

If you are interested in engaging the Edmix community and 40,000 education professionals attending The BETT Show, then please drop us a line. 

We'd be more than happy to explore ways in which we can work together: [masked]

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