Enterprise Insights: IT Consumerization

As consumer expectations for enterprise IT take a dramatic shift, get the inside track on how innovative start ups and corporations are positioning themselves to take advantage. 

According to Gartner the consumerization of IT will be, "the single most influential trend affecting the technology sector in the coming decade, but the effects are more subtle and broad-reaching than most observers originally imagined, and we have reached a tipping point.”

Learn from our moderated panel of leading entrepreneurs involved in driving changes within the modern workplace who will speak on:

  • How has the surge in personal mobile devices, SaaS offering and changes in user expectations created new opportunities for entrepreneurs?
  • What are key selling points and approaches start ups can make today when presenting to large potential clients?
  • What challenges do start ups face in building, selling and implementing "consumerized" enterprise IT?



7:00 - 7:30 PM Networking (drinks and hors d'ouvres)

7:30 - 9:00 PM Panel including Q&A

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David Pierce, CEO of Advection.NET

David is the CEO of Advection.net, a Video Delivery Network (VDN) specializing in global online video streaming and video downloads. In the past, David served as the CEO/President of Atari Inc, and has over 20 years of executive management experience at major media companies such as Universal Pictures, MGM, Sony Pictures and Sony Music Entertainment. 


Confirmed Panelists: 

Andrew Toy, Co-Founder and CEO, Enterproid

Before Enterproid, Andrew was VP of Mobile and Syndication Technology at MTV Networks. In this role, he provided technological leadership for digital distribution of Viacom content serving cable brands including MTV, Vh1, Comedy Central, and Nickelodeon as well as online properties such as Gametrailers and Atom. Prior to joining MTV Networks, Andrew headed mobile application development for Morgan Stanley, specializing in mobile-video delivery as well as fixed-mobile convergent telephony. Before Morgan Stanley, Andrew was chief architect for Jarna Inc, a startup focused on enabling mobile workflows on event-based platforms. Andrew holds both a B.S. and M.S. in Computer Science from Stanford University, where he has also served as an associate lecturer.


Mazy Dar, Co-Founder and CEO, OpenFin

Prior to co-founding OpenFin, Mazy served as VP of CDS Strategy at IntercontinentalExchange (ICE) where he was responsible for ICE's CDS strategy and managed the company's CDS e-trading and processing platforms.  He also led ICE's launch of CDS central clearing for buy-side market participants.  Before ICE, Mazy served as Chief Strategy Officer of Creditex which was acquired by ICE in 2008.  

Mazy joined the firm in 2000, prior to the company's launch, and was a key architect of Creditex's innovative products and services. He spearheaded the introduction of e-trading for the CDS market and launched auction platforms and processing services which are critical pieces of today's CDS market infrastructure.  


Andrew Ferenci, Director of Product Development, Buddy Media

Prior to Buddy Media, Andrew was the co-founder and CEO of Spinback, Inc., a New York-based social commerce and analytics platform that was acquired by Buddy Media in May of 2011. Spinback created the first social analytics platform that allowed ecommerce retailers to track and guide conversions and ROI from social sharing across the web.

In 2011, Andrew was named on Business Insider's list of the Top 25 Most Influential People in New York Tech.  In the past, Andrew founded several other ventures, including MisoTrendy.com, NYCRandom.ly, and TheCollegeShack.com, which was acquired by Carolina Beach Apparel in 2010.


Paul Murphy, COO, Aviary

Paul leads Aviary's operations and business team, joining from Microsoft where he was Chief of Staff for the Office Division. Previously, Paul led Microsoft's consumer and online international business development team - responsible for the majority of Microsoft’s online equity and non-equity alliances outside the US. Paul spent several years living and working in the UK and India, where he led technology and strategy teams for Microsoft.

Prior to Microsoft, Paul co-founded and led engineering efforts for a content management startup. He studied computer engineering at Virginia Tech, and received his MBA from IE Business School in Madrid.

Join or login to comment.

  • A former member
    A former member

    Terrific event! Well organized, good venue, solid panel, interesting topic and discussion. Good job Conrad and company.

    April 5, 2012

  • Jordan E.


    March 30, 2012

  • Vietnhi P.

    Good. The entrepreneurs were candid about the issues they had to face and how they managed them, even though the management-speak was at times torture on my ears.

    March 30, 2012

  • Eric M.

    Content was good. Would be better to have an earlier start time so us suburban types can attend the whole thing and make a reasonable train time home.

    March 30, 2012

  • Viktoriya G.

    Thank you for insightful and entertaining discussion. As well as beer. It was like being present at a bonfire!

    2 · March 30, 2012

  • Jaime F.

    Discussion hasn't finished yet, but it's already been worth 5 stars :-)

    March 29, 2012

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