Saturday, October 9, 2010 1:59 PM
Our Speaker for Thurs 7 October was Cassandra Rae who talked about: ?A Whole New Way to Look at Marketing?
Cassandra is the director of SelfMarketing.us and the founder of SimplyFearless.com. She showed how passionate she is about empowering aspiring entrepreneurs to tap into the power of their Calling to receive more success. Contact her at [address removed]
Your MARKETING Challenge
Do you love your product or service, and think everyone should, but hate marketing? As an entrepreneur, we all must market whether we like it or not. But, you don't have to do it like everyone else. It doesn't have to be a chore.
The following will help you: 1) redefine your marketing, 2) determine what works best for you, and 3) create your own Marketing Plan.
First, do what you Love; Learn all you can about it and Share with everyone who will listen and you?ll find those that need your product/ service.
KEYS to MARKETING:
#1 PERSUE your PASSION. What do you love to do? Have the most passion about? Do you have a higher purpose? Can you make money at it? If you cant figure out how, look for an Advisor. (ie, SCORE)
#2 SHARE: your Passion, Vision with your partners, staff, advisors, investors ? anyone who will listen. Share your personal story (and those of others) to make it more real.
#3 GIVE to GET. The more you give away (ie, on your Website), the more confidence you build in your competence and the more willing your Customers will be willing to play for ?Premium? Service.
#4 INVITE people to your Web by a fairly high Search Engine rating. When you get them there, what are you asking them to do? What are you providing, that they need?
#5 The PATH: Start & keep visitors on it. Start them out with a ?freeby?, then low cost for the next step. By then, you should have them ?hooked? on the value they?re getting and they?re ready for your premium product/service.
#6 WHAT WORKS? Try a few pilot runs of different variations of your basic product/ service; Try to reach different Customers. Drop what doesn?t work and expand what does.
#7 PERSERVERENCE PAYS: If you have a good thing, keep doing it and you?ll eventually get to the ?tipping? point, where it actually starts to take off, payoff. Update your content frequently (ie, weekly, monthly, etc) with new information to keep them interested/ hooked. Push it at them with Emails.
For any other questions, contact [address removed], Organizer (408)[masked]
If you ever need help with your Executive Summary, Biz Plan, Pitch or any other aspect of starting your Business, contact me. If I cant help you, someone on our Team or we?ll find others who can.