Silicon Valley Entrepreneurs - East Message Board › Marketing talk fm Entrepreneur Meetup 16 June
San Jose, CA
Our speaker for Thurs 16 June was Bob Goedjen – a Counselor to Startups & Small Business at SCORE for the past 8 years.
What are the most important things to do:
First, do Market Research:
1. Talk to competitors to see how their product compares to yours
2. Talk to customers to find out what they like, dis-like about yours
3. Talk to suppliers and see what they think of your product. Is it hard/ easy to produce? What are the current Market Conditions, Trends?
4. use Data Bases MarketReasearch,com
Warning 1: Price defines Value. If you start too low, it’s hard to raise the perception & price.
Warning 2: Lowering Price is easier the raising. Never lower w/out stating reason.
Use these Marketing Tools:
Business Card: put contact info on the front & info about your Product/ Services on the back. Pass out to everyone you meet
Brochure: have them with you at all times and pass them out to those that are serious.
Get Help everywhere you can.
Bob has 30 yrs in SemiCon. He’s worked at - from the giants to the startups. Most of the time he’s been in Sales & Marketing, so he knows how to find out what the Customer wants and figure out, how to give it to them. Contact Bob.Goedjen@svScore.org or at (408) 453-6237. Contact Peter@Engr-net.com