Using Social Media & PR To Create A Winning Strategy


Being a successful entrepreneur or startup is more than just having a great product or service - you need a winning strategy to make sure people know about it.

At this informative event you'll learn:

• How to plan for success with social media around PR Events
• How to build an ongoing campaign using social media and PR
• Managing the voices and channels for maximum exposure
• Content strategy for product launch to incentivize evangelism of your product or service
• Measuring 'Social ROI'

and more!



Rory Martin – CEO/Thought Leader at Rory Martin, Inc.

Meighan Berberich – seasoned digital marketing executive

Jennifer Gehrt – co-founder of Communiqué PR

Moderated by Colin Christianson (CEO/founder, Tenacious Ventures)


Register now for $20 (or pay $25 cash at the door). Sorry, no refunds.

Food & beverages provided.



Rory Martin, Inc educates their markets and builds brand awareness while winning and retaining customers with engaging and impactful websites and web marketing. They offer a comprehensive set of services from website design and web development to search engine optimization and search engine marketing and social media marketing.

Communiqué PR takes a strategic approach to PR. The key is upfront planning to tie every strategy and tactic to a company’s goals. Some goals are more urgent, some are long-term, but the goals are always the foundation for recommended PR programs, as they should be.

Social Media Club - Seattle is the local branch of Social Media Club, a national organization with the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media.

Davis Wright Tremaine is a law firm, dedicated to providing excellent legal services, and delivering them in a manner customized to each client’s particular needs and preferences.



Rory Martin - As owner at Rory Martin, Inc (, Rory has more than 15 years of expertise building and running interactive marketing and web design firms. He has helped a wide range of organizations to develop engaging websites, master the art of search engine optimization and marketing, build robust online content management and e-commerce systems, as well as leverage social media to engage and interact with their customers and prospects online.


Jennifer Gehrt is co-founder of Communiqué PR and an accomplished public relations professional with nearly 20 years of experience. She is also the co-author of Strategic Public Relations: 10 Principles to Harness the Power of PR. She believes that the ultimate value of public relations to any company is its ability to influence the bottom line. Communiqué PR is committed to delivering results that have a positive and measurable impact.


Meighan Berberich is a seasoned digital marketing communications executive with more than 15 years of experience launching and growing enterprise technology companies. Meighan's experience includes marketing and executive leadership roles at Cinchcast, BlogTalkRadio, Conenza, Microsoft Corporation, 1105Media, Texas Instruments, Infineon Technologies, and Miller Freeman (CMP Media).



Colin Christianson is the CEO & founder of Tenacious Ventures, which has driven online marketing programs and digital media creation for some of the largest brands in the world including Microsoft, The Gates Notes Foundation, ING Direct Sharebuilder, Clarisonic and more. By leveraging live video broadcasts, social media and online analytics he has revamped the way campaigns and events market themselves. He has trained, led and analyzed one of the largest international social media initiatives in the world covering Microsoft Imagine Cup for the past 3 years. Colin serves on the board for the Young Entrepreneur Social and Team Up for Non-Profits.



Seattle Entrepreneurs is a social enterprise so revenue generated goes toward Global Music Project, a 501(c)(3) non-profit organization whose mission is to unite people through music and cultural awareness. Support music and cultural awareness with your donation…



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  • Susan K. G.

    What are folks doing about individual or group medical coverage if anything? Got hospitalization but nothing else as invest in wellness.

    April 25, 2013

  • Carlene L.

    Wondering if we can have accesss to view the video of last night's presentation. Thanks!

    April 24, 2013

  • Jordan

    Great for those with social media, PR, or marketing background. Information aimed at larger groups or seasoned entrepreneurs, a lot of theory, not many details. Too in depth for beginners.

    April 24, 2013

    • Peter F.

      Sorry about that. Did you ask questions? We usually try to make sure our events are informative for experienced entrepreneurs and also those who are just starting out.

      April 24, 2013

    • A former member
      A former member

      Hi Jordan - please let me know if you have any specific questions. Feel free to email me and I'll guide you on to the next indicated action step to [masked]

      April 24, 2013

  • Beth R.

    I agree with Jordan, way to in depth for beginners. I was looking for tools to improve my reach using social media. We are a small start up and need to grow our business in house, this discussion seemed geared to companies that had a budget to out source a PR/marketing, social media expert. Of course some helpful advise was given to start ups with little to no budget for PR, but the panel did not make it seem easy to be successful at doing your own social media marketing.

    April 24, 2013

    • A former member
      A former member

      Hi Beth - I know there was a lot to take in last night. As for specifics please email me at [masked] and I'll gladly help point you in the right direction for tools for the bootstrap marketing plan. My treat!

      April 24, 2013

  • Shana P.

    I attended the event last night. I got a lot out of it. I thought the presenters were very knowledgeable. I thought they provided a lot of information I could use, I am new to social media. Especially the Moderator was very good at making the conversation practical and useful to the audience.

    April 24, 2013

  • Peter F.

    There's still plenty of room so just show up (5:30pm or by 6pm or so). You can pay at the door ($25). See you there!

    April 23, 2013

  • Carole Milan D.

    Not able to attend this one but hope to be there for he next one.

    April 21, 2013

  • Peter F.

    Anyone who attended our previous social media event should consider this an important Part Two - a next step - to ensuring your strategy is sound, ready, and executed properly. Got a product or service? Don't miss this!

    April 17, 2013

  • Lita B.

    I will not attend the meeting on April 23, however I look forward to the next one, which we will be attending.

    April 13, 2013

  • A former member
    A former member

    Sorry to miss it!

    April 10, 2013

  • Lisa Ann E.

    Peter... will there be specific discussion about to convert Social Media & PR efforts to revenue?

    April 10, 2013

    • Peter F.

      Hi. We’ll be talking about how social media is critical to driving revenue. Please feel free to bring specific questions that relate to your company’s challenges and the panelists will provide their input! :-)

      April 10, 2013

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