Whether you’re getting ready to pitch your idea, launch a startup, or grow your existing company, you need to know how to communicate what you’re doing and spread your message effectively. Marketing isn't just for big companies.
If you're a startup trying to gain customers or if you're an entrepreneur with just an idea, it's the same – it’s all about communicating what you have to others – and 'marketing' can be anything from running Facebook ads, posting a message to your social media channels, or simply pitching your idea to a potential co-founder. And doing at least some form of marketing - wherever you are in your company's development - has become more important than ever, and can make or break your success..
- But what's the best approach for where you are now?
- How do you best communicate your message and what should that message be?
- In what ways do digital trends affect your business?
- Should you use Facebook Ads? Google AdWords? Or?
- How can you effectively use marketing to grow and what can you do with a $0 budget?
- Which ways will best maximize your efforts with your social media campaign?
Our marketing experts will cover all of this and more at this unique event and will show you tips and tricks you never knew about how to forward your company or idea. And, as at all of our events, you'll have the opportunity to get your questions answered.
EVENT PANELISTS: Social media expert, Barry Hurd (Epiphany Metrics); Blake Cahill (President, Banyan Branch); SEO and social media consultant, Dustin Woodard (SEO Naturale); and content strategist, Russell Sparkman (Fusionspark Media).
Moderated by Barak Rosenbloom (Founder, Essay Mentors).
Register now for $20 [no refunds] or pay $25 cash at the door.
Event includes food/drinks.
NOTE: Please arrive as close to 5:30pm as possible.
Sponsored by Fusionspark Media, Davis Wright Tremaine, Ember IP, and Global Music Project.
ABOUT THE PANELISTS
Barry Hurd (Epiphany Metrics). As an accomplished author and prolific blogger, Barry has reached worldwide audiences. He's the managing director for Epiphany Metrics, which offers guidance on complex business processes being affected by new technology trends. He also volunteers as strategic director for Social Media Club Seattle, where he promotes ethical and effective utilization of social media for business. Past projects and clients have included Wall Street Journal, Microsoft, DEMO, NIKE, REI, Onvia, TravelClick, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, RISMedia, and a variety of digital "start-up" projects that had significant impact on the world.
Blake Cahill (President, Banyan Branch). A results-oriented senior executive with more than 15 years experience in marketing, sales, product management and business development in both U.S. and International environments. Solid track record of measurable results with increasing responsibility in technology start-ups and Fortune 500 organizations. Undaunted by challenge, with a proven ability to build and manage high performance teams while executing through partnership, communications, teamwork, and process optimization to deliver best-in class results. Areas of expertise includes: Sales & Business Development; Consumer, SMB, & Enterprise Selling; Marketing & Press Relations; Analyst Relations; Customer Acquisition & Retention; and Product Development & Management
Dustin Woodard (SEO Naturale). Dustin is a long-time web professional skilled in many aspects of on-and-offline marketing, including SEO, social media, viral marketing, video and community. He's a continuous learner, educator and advisor balancing time between SEO, filmmaking, and entrepreneurial pursuits. Dustin operates SEO Naturale, helping clients greatly increase their web traffic & revenues using techniques & strategies that served me well as an in-house search marketer for the past decade. He also advises startups on how to boost their traffic and visibility.
Russell Sparkman is a content strategist, advancing awareness of products, services and causes to generate leads, drive sales and donation conversions, train staff, and to modify behavior. He has 25 years of experience in visual communications (photography, video), the last 10 of which have been as the head of Fusionspark Media. Fusionspark Media specializes in content strategy, content marketing and content production across multiple platforms for B2B, B2C, non-profits and government clients.