About the talk:
LSD is a distributed, in-memory, scalable, fault-tolerant, deductive semantic dataspace built on Erlang/OTP and Riak Core.
LSD stores immutable temporal facts, using the Resource Description Framework (RDF) as the basis for its information model. Facts are stored as a labelled directed graph, providing a natural and friction-less representation of many-to-many relationships, which are the nuts and bolts of consumer profiles, social networks, product catalogues and consumer-brand relationships. LSD provides dynamic schema and data management via formally defined ontologies without the need for physical schema changes.
In addition to storing facts, LSD stores logic rules (Datalog) that are used to deduce new facts, allowing - together with its in-memory capabilities - the implementation of the real-time operational intelligence required for next generation consumer-oriented marketing.
About the speaker:
Alejandro Ramallo is the co-founder and CEO of Leapsight, a UK-based startup founded by a group of marketers and technologists who have pioneered the application of interactive/relational marketing in the highly complex and dynamic fast moving consumer goods sector. Prior to Leapsight he was CTO at British American Tobacco. He has more than 15 years in startups and multinational organisations, and a track record in business, marketing and technology innovation.
Alejandro has a Licentiate Degree in Business Administration from the Pontifical Catholic University of Argentina.