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Fashion 2.0: The Future of Media.

Oct 27
Tue 6:00 PM
Location
This location is shown only to members
Estimated attendance
 114  people attended.
4.00 4.0011

Who organized?
Michael J. Pratt and Yuli Ziv

In our October panel we will discuss the future of online media marketing as it relates to the fashion industry. Thought leaders in the space will discuss the new agency approach to campaigns, social media, and the challenges they are facing. From their work with social networks, bloggers and publishers - what's worked so far, what hasn't, what fears still remain with brands, how are agencies overcoming them and most importantly, where is the $$ going.

6-6:30pm - Networking, cocktails (cash bar)
6:30-7:30pm - Speakers panel, Q&A
7:30pm and later - Networking, cocktails (cash bar)

Panel Moderator:

Darren Herman, Head of Digital Media, The Media Kitchen, a serial entrepreneur, adviser, and board member within the media, advertising, and technology industries.

Speakers:

1. Ian Schafer, CEO and Founder of Deep Focus, has redefined the way the way brands and entertainment properties are marketed online, and actively promotes the idea that "interactive" is not just a medium, it's a philosophy that should be used to bring people closer to brands - and each other. Deep Focus, OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and winner of a Cannes Lion, is an experience driven, thought-leading interactive marketing agency that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands. Recently tapped as an AdAge Media Maven, Ian is considered by many as one of the foremost experts in interactive and social media marketing solutions, and has been featured in Wired, The New York Times, The Wall Street Journal, Business Week, ADweek, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. He is also a featured columnist for Advertising Age.


2. Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.

3. Barry Lowenthal, President, The Media Kitchen.

4. Stephanie Clifford, Media reporter, The New York Times. Stephanie Clifford is a reporter covering advertising and marketing for the New York Times media desk. Prior to joining the Times in 2008, she was a senior writer at Inc. magazine. She started her career as a reporter for Business 2.0 in San Francisco, covering the rise and fall of the dotcom bubble, and has written for magazines including Time, Life and Real Simple.

Photos of this Meetup

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Talk about this Meetup

  • Jooyoun
    Posted Oct 28, 2009 2:28 PM
    Jooyoun
    This was my first meetup, and it was refreshing and nice to discuss the topics of where media is heading towards. It was also not surprising that a lot of the conversations were focused on bloggers and their emerging importance in the industries. I look forward to the next one :) My post about the event: http://joolicious.wordpress...
  • Bianca Zvorc
    Posted Oct 28, 2009 3:17 AM
    Bianca Zvorc
    I went there for few reasons and one goal. All of expectations were met and I got one pleasant professional surprise and major connection for my dream project. Yuli is professional, warm and just an amazing event organizer that makes you feel like she is providing extremely personal service while she is navigating hundred things at the same time. Yuli, thank you, I am very proud of you and you are going to see my face at your next event for sure ; )
  • Pre-Meetup comments below
  • Rana Mumtaz
    Posted Oct 13, 2009 4:55 PM
    Rana Mumtaz
    Great forum where fashion meets technology
  • Bill H.
    Posted Oct 13, 2009 4:50 PM
    Bill H.
    Yuli ROCKS!

Who attended?

  • 114 attendees
    • “ Really enjoyed the event. Thought the content was meaty - in a good way. ”
    • “ The information was interesting. The ideas and points of view presented by the speakers were challenging especially since it seemed that it really to exclude fashion as a creative process and portray it as a trade-able commodity. That being said, it made me re-evaluate the direction this media is taking the consumer in. ”
    • “ This was my second meet up and again I left full of ideas and inspiration. The speakers were great, very laid back and easy to talk to, you can tell they really wanted to be there, which isn't always the case of C-level execs. Their thoughts weren't canned by their respective corporate PR team, clearly they were thinking and speaking for themselves. The audience was well spoken, but it seemed questions weren't really questions, rather an opportunity to posit an opinion in the form of a question which sometimes lead the discussion of course and was a bit distracting, but a price worth paying for the open format. Audience members who may need to leave before the end of the panel should sit close to the exit so they don't disrupt the flow of energy and conversation. Overall, the group members are well educated, enthusiastic professionals and I enjoy talking to them before and after the panel, and I'm usually a very shy person. ”
    • “ I left with so many great ideas and new concerns about the future of Media. The topics of conversation and arguments were very helpful. Also enjoyed the laid back atmosphere. ”
    • “ It was my first meeting with this group. I absolutely found it useful. Thank you, Yuli, for organizing such a meet-up and for organizing this particular talk about Fashion 2.0. The speakers were great - their insights were not basic and cliche. They were thoughts that challenged or transcended whatever common knowledge already out in the industry. I love how the speakers were candid enough to equally challenge the questions / comments from the audience - if they felt they were wrong. My only wish is that there would be more time for a few more questions. Although, when there is a feeling that there was not enough time - it is usually a good sign that the talk is a success, if people had the feeling to clamor for more :) ”
    • “ Fabulous panel discussion and networking opportunity. The panel members were interesting as well as important players in their fields. Some great discussion about the future of media as it relates to bloggers like myself. ”
    • “ I went not knowing what to expect and left with many ideas. Very interesting Thanks! ”
    • Jon