In our October panel we will discuss the future of online media marketing as it relates to the fashion industry. Thought leaders in the space will discuss the new agency approach to campaigns, social media, and the challenges they are facing. From their work with social networks, bloggers and publishers - what's worked so far, what hasn't, what fears still remain with brands, how are agencies overcoming them and most importantly, where is the $$ going.

6-6:30pm - Networking, cocktails (cash bar)
6:30-7:30pm - Speakers panel, Q&A
7:30pm and later - Networking, cocktails (cash bar)

Panel Moderator:

Darren Herman, Head of Digital Media, The Media Kitchen, a serial entrepreneur, adviser, and board member within the media, advertising, and technology industries.

Speakers:

1. Ian Schafer, CEO and Founder of Deep Focus, has redefined the way the way brands and entertainment properties are marketed online, and actively promotes the idea that "interactive" is not just a medium, it's a philosophy that should be used to bring people closer to brands - and each other. Deep Focus, OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and winner of a Cannes Lion, is an experience driven, thought-leading interactive marketing agency that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands. Recently tapped as an AdAge Media Maven, Ian is considered by many as one of the foremost experts in interactive and social media marketing solutions, and has been featured in Wired, The New York Times, The Wall Street Journal, Business Week, ADweek, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. He is also a featured columnist for Advertising Age.

2. Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.

3. Barry Lowenthal, President, The Media Kitchen.

4. Stephanie Clifford, Media reporter, The New York Times. Stephanie Clifford is a reporter covering advertising and marketing for the New York Times media desk. Prior to joining the Times in 2008, she was a senior writer at Inc. magazine. She started her career as a reporter for Business 2.0 in San Francisco, covering the rise and fall of the dotcom bubble, and has written for magazines including Time, Life and Real Simple.