In our March panel we will look at the different ways high end, mass and emerging brands use the online space to market and sell their products on the web. We will try to find the differences in their approaches, in their use of social media and e-commerce. Some of the questions to be asked: How do the emerging designers utilize the new tools to jump start their brands? What are the challenges mass brands are facing online? What are some of the e-commerce channels that work best for each group? How do they monetize social media? Have any online insights affect their price points? How do they differentiate themselves from others in the space? In what ways has the recession economy changed their approach online?
SCHEDULE: 6pm-7pm - networking, open bar (courtesy of
TheFind) 7pm-8pm - speakers panel 8pm and later - networking TWITTER HASHTAG:
Rafe Totengco - Designer, CEO, Rafe NYC Designer Rafe Totengco launched his namesake handbag collection in 1995. Since then the Rafe brand has grown to include women’s handbags, shoes and small leather goods. Known for its balance of fashion and function, Rafe blends uptown sophistication with downtown edge while remaining classic enough to be worn for many seasons to come. Over the years, Rafe has become one of the most acclaimed of a new generation of American designers. He has been recognized in his field with numerous honors. In 2005 Rafe received the honor of being tapped by Target as the first accessories designer to create a capsule collection for the mass retailer, setting a precedent for all those to follow. Rafe is currently available at upscale department stores and specialty boutiques worldwide as well as select online shopping sites. 2.
Kerry Bannigan, CEO, Nolcha Kerry Bannigan began her career ten years ago with multiple positions in Public Relations and Marketing while completing her BA English and Communications at Sheffield Hallam University, UK. With an extensive background in marketing, events, and brand management Ms. Bannigan envisioned a much needed revolutionary advance of resources in the emerging and independent fashion market. By teaming up with her business partner Arthur Mandel they launched Nolcha in March 2007. Bannigan has grown Nolcha's mission to help talented designers and retailers by becoming a leading operator of educational, event outlets, and business-to-business services devoted to fashion entrepreneurs and related retail businesses. 3.
Aaron Mandelbaum, Big M Inc (Mandee, Annie Sez, Afaze). Aaron has been working in the family business since 2008 where he is responsible for designing the social media and ecommerce strategies for all three brands. He has an MBA in strategic management from Pace University and a BA in Philosophy from University of Maine. He is a member of the North Jersey Ecommerce Executive Association, Vistage International he and actively participates with Shop.org. Recently he has formed a social media consulting agency called Icebreaker Consulting. 4.
Dave Cook, Director of Marketing, TheFind. Dave has been responsible for traffic acquisition at TheFind, the world’s largest shopping center, since its public launch in October 2006. Focusing on SEO, SEM, display and social media, he has helped the site grow from zero to over 20MM visitors per month. An online marketing veteran, Dave has spent the last ten years driving traffic and brand awareness for various consumer facing websites. MARCH SPONSOR:
TheFind is the world's largest shopping center where more than 500,000 online and local stores can be found selling over 400 million products to more than 17 million unique monthly shoppers. Opened to the public in 2007 and profitable since late 2008, TheFind has received multiple patents for its innovative shopping aggregation and search technology that combines an unsurpassed array of stores, products, coupons, reviews and other information relevant to all shoppers. Headquartered in Mountain View, Calif., TheFind's investors include Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures.