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Fashion 2.0: Online Video.

  • Apr 20, 2010 · 6:00 PM

In recent years video has become the ultimate medium to communicate branded messages online, as well as the tool many content creators use to connect to their audiences. In our April panel we will look at the evolution and latest developments in the online video space, as it relates to the fashion industry. Some of the questions to be asked include: How can fashion designers and brands utilize the video tools online? What are considered the most appropriate platforms for publishers to create and post their content? What are the secrets to creating a dedicated audience? What are the best ways to monetize video online? What are the most effective video distribution channels? And finally... Is YouTube still bad for your brand? SCHEDULE: 6pm-7pm - networking 7pm-8pm - speakers panel 8pm and later - networking TWITTER HASHTAG:
#fashion20 SPEAKERS: Corinne Leigh, Creator / Producer / Host / Editor,
ThreadBanger Steve Rosenbaum, CEO, Richard Bloom, SVP, Business Development, Eric Mortensen, Director of Content, Grant Cerny, SVP of Product Marketing,
KickApps BIOS:
Corinne Leigh, Creator / Producer / Host / Editor, ThreadBanger The ThreadBanger network is a landing point for people who want to create and discover their own style through alternative fashion: recycling, up-cycling and re-fashioning anything and everything with simple sewing tools and techniques. From our episodes, forum and blog, to our newsletter, contests and viewer-take-overs, ThreadBanger is a multi-media network for people who want to share their passion for DIY, fashion and crafting with each other. ThreadBanger is a place to share ideas, tips and advice and help make the world more fashionable, ThreadBanger style! Corinne has been an environmental activist since elementary school when she learned about the three R's- reduce, reuse, recycle. She currently lives in Brooklyn, NY and Hosts/Executive Produces all shows on the ThreadBanger network.
Richard Bloom, SVP, Business Development, As SVP of Business Development, Rich runs 5min Media’s teams responsible for acquiring video content and syndicating 5min’s video solution to publisher sites. 5min is the web’s largest video syndication platform with over 150,000 professional videos distributed to over 500 sites. The 5min platform attracts a monthly audience of over 30 million US unique viewers and is consistently a top 10-15 video property and the largest Fashion/Beauty/Style video property according to comScore. Prior to joining 5min, Rich served as VP of Business Development at Hearst’s UGO Networks. Rich was previously a media and entertainment attorney for several years.
Eric Mortensen, Director of Content, Building on prior experience in art, technology and digital media, Eric Mortensen joined in 2006 as the Director of Content Development, where he oversees discovery of and interaction with new media content creators. As a founder of the pioneering social bookmarking site,, a prolific blogger and the co-founder of Digital Dissonance — a digital music collaboration created in 1994 and pre-dating the commercial Internet — Mortensen has spent more than fourteen years as a social media innovator and expert.
Grant Cerny, SVP of Product Marketing, KickApps As SVP of Product Marketing, Grant is the general manager of KickApps' product line targeting business owners across many industries requiring hosted social application support for brand marketing, customer advocacy and support, and multimedia publishing. Before joining KickApps, Grant was VP of Products at AOL, overseeing interactive product strategy, management & marketing for AOL's Video, Entertainment, Living, and Real-time publishing experiences, including the AOL Music Network (#1 audience in Comscore all of[masked]), Moviefone, AOL Television, & AOL Video.

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  • A former member
    A former member

    It was really useful and insightful. I learnt lots from the experts of the field.

    April 21, 2010

  • Pavan B.

    Thx Yuli for organizing this event. I thought it was well coordinated, and relevant! Looking forward to seeing what you got next...

    April 21, 2010

  • Tammy T.

    I was hoping for more fashion brand examples or examples of successful or not so successful executed online video campaigns.

    I did like the separate categories of content creation, distribution, and monetization.

    April 20, 2010

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