Fashion 2.0: Uncovering The Truth Behind Online Influence

Online influence has been a subject heavily debated in the media. Who are the true online influencers and what kind of impact do they have on audiences and consumers in particular? What are the best ways to discover and rank the influencers of a particular demographic? How do brands activate the influencers online and how do they measure ROI? Our panel of top industry experts will seek to uncover the truth and myths behind brand/ influencer relationships, while sharing their experiences as they relate to fashion brands in this monthly panel discussion.

Join us at Fashion 2.0 meetup, the first and largest fashion/tech community, which since 2008 has brought together a select group of now over 2,300 top innovators. Our welcoming networking events and controversial panels are a must-attend for anyone working in the space!

6-7pm - networking and open bar courtesy of NetBase

7-8pm - speakers panel

Follow #fashion20 to join the conversation online


1. Leslie Hall, ICED Media. Armed with a keen ability to identify and meet the challenges of some of today’s savviest marketers, Leslie Hall has led ICED Media to become one of the industry’s leading boutique digital marketing agencies. Over the past decade, she and partner Reggie Miller have been at the forefront of creating groundbreaking digital platforms and strategic partnerships for brands including Kmart, Maybelline New York, Ford Motor Corp., DKNY, and more. A pioneer at heart, Hall develops all of the company’s disciplines and brings her understanding of the digital space, consumer behavior and ROI to complement the company’s creative offerings. It is this discipline that has led ICED Media to become a leader in the space with 13 years of consecutive growth.

2. Dina Fierro, Vice President Social Media, HL Group. As Vice President of Social Media at HL Group, Fierro consults on influencer engagement and social media strategy for a suite of world class brands in fashion and lifestyle, including AERIN, Amazon Fashion, Athleta and The MoMA Design Store. In addition to her experience building brands, she’s a highly respected blogger in her own right. Read her musings on fashion, beauty and personal style at

3. Josh Butler, Director of Sales, Klout.

4. Jennifer Kirk, NetBase. Jennifer has over 10 years experience in marketing and events.  Starting her career on Capitol Hill, Jennifer was the youngest in the history of the US Copyright Office to hold her position in the Public Information Office.  She left Washington to work in publicity and events in the Nashville music and sports industry before transitioning to social media marketing six years ago.  Since then, she has led many successful social and online marketing initiatives and campaigns for worldwide names in television, music, publishing and the tech industry in Silicon Valley resulting in increased sales and television show renewals. Jennifer holds both her undergraduate and graduate degrees from Belmont University.

MODERATOR: Yuli Ziv, Founder & CEO, Style Coalition.


NetBase Enterprise Social Intelligence enables apparel, beauty and retail businesses to gain real-time insights into earned media across the social web and owned digital channels such as Facebook and Twitter. Our conversation mining helps you understand what your consumers are saying about your brand and your competitors so you can make informed business decisions.  Known for our accuracy, ease of use and actionable insights, our clients include leaders such as Coca-Cola, Kraft, Kenneth Cole, ESPN, 2012 Obama Campaign, McCann Worldwide, and Razorfish. NetBase also powers the weekly Sentiment Tracker in the WallStreet Journal and our solutions are sold globally by JD Power & Associates, GfK and SAP. For more information, visit, our  Facebook pageLinkedIn, or  YouTube .

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  • Kris S.

    Very informative

    February 2, 2013

  • Candida M.

    Thanks Yuri and team for a great panel and networking!

    January 31, 2013

  • A former member
    A former member

    The networking was great! And so was the venue. I think the discussion was a bit vague / superficial. We all want to learn specific things. But I guess that is what the panelist's companies want us to pay for ;) Hope to see you again.
    Oscar /

    January 29, 2013

  • Beverly L.

    Not Great

    January 29, 2013

  • James B.

    Yuli runs these panels like a CNN moderator /

    1 · January 29, 2013

  • Rashaun Snuggs S.

    Refreshing to see how the apps we build are being used widespread in this industry.

    January 29, 2013

  • Paige Z.

    Great panel! Lots of useful advice from insiders. Thanks!!

    January 29, 2013

  • Isabella J.

    I got a receipt from PayPal, but it doesn't look like I'm appearing on the registered list and I didn't get a copy of the ticket. Can you confirm I'm on the list? Do I need an e-ticket?

    January 28, 2013

    • Yuli Z.

      Isabella - you are on the list now and should be all set, no need for e-ticket. Looking forward to seeing you tomorrow!

      January 28, 2013

  • Sunny

    this is a conflict with the FashionTechPR meetup at Hearst tomorrow... any chance you could archive your talk for viewing later?

    January 28, 2013

    • Yuli Z.

      sorry, but we are not able to

      January 28, 2013

  • Renata R.

    Don't you have a streaming? I'm from Brazil and I'd like to watch the conference. :)

    January 28, 2013

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