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Phoenix Fashion Week (7) City Tour Ends with Next Ten (10) Emerging Designers.

From: Brian H.
Sent on: Saturday, June 9, 2012 9:02 PM


2012 Emerging Designer Announcement Event
Phoenix Fashion Week (7) City Tour Ends with The Next Ten (10) Emerging Designers.

SCOTTSDALE, Ariz. (June 8, 2012) – Phoenix Fashion Week is hosting their annual ‘Emerging Designer Announcement Event’ on Thursday, June 21st in the Founder’s Room at the Musical Instrument Museum. This official announcement highlights the fall 2012 Emerging Designer line-up, along with a trunk sale by this year’s accessory designers presented for the first time to the public.

This year, Phoenix Fashion Week is introducing (10) new Emerging Designers that will have the opportunity to launch their brand at the eighth annual Phoenix Fashion Week, October 3-6, 2012. This year’s Emerging Designers were discovered following Phoenix Fashion Week’s seven-city tour of the United States, including Seattle, San Francisco, Los Angeles, St. Louis, Flagstaff, and Tucson, Arizona. These next “IT” designers will compete for a $10,000 prize package of goods and services to help launch their brand. The Emerging Designer Announcement event is supported by, Focal Point Salon, and An after party at Narcisse Tea and Champagne Lounge will directly follow the event at 10pm and is open to the public.

Past Emerging Designer contest winners Joanna de'Shay of Black Russian Label (2009) and Jeanne Hankerson of SJ Couture (2010) will be special guests at the announcement event. Both winners of this impressive award will share their perspective to guests and some best practices to the next (10) Emerging Designers for fall 2012.

There have been amazing success stories that have stemmed from Phoenix Fashion Week’s Emerging Designer Contest, including last year’s winner, Anna Friss of Blue Bird Denim, selling her line to an additional ten boutiques after fashion week. Also, 2011 Emerging Designer, Silvia Bours of Mexico is now carried by and also became the face of their new iPad App, ZAPPOS NOW that launched this past Christmas.

Follow Phoenix Fashion Week on Twitter @PHXfashionweek. We encourage followers to use Phoenix Fashion Week’s official twitter hash tags #phxfashionweek and #phxfwtop10emerging.

Become a fan of Phoenix Fashion Week on Facebook to receive updates on future events.


Phoenix Fashion Week is the primary fashion industry event in Arizona. Phoenix Fashion Week’s core purpose is to push the Arizona fashion industry forward. The organization’s mission is to bridge designers and buyers together through our three pillars of fashion, education, and humanity. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest. For more information please visit

The MIM was founded by Robert J. Ulrich and Marc Felix. The idea for MIM was created by a trip to the Musical Instrument Museum in Brussels, Belgium. The two founders brought back this idea to Phoenix, Arizona to develop MIM. Their vision for MIM was exceptional; create a museum that represented instruments and music from every country around the world. Through preserving and creating an extensive collection of instruments MIM is following their vision. With the help of state-of-the-art audiovisual technology museum attendees can experience the music of these instruments in their original cultural context. For more information, visit


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