Fashion Industry Development Conference
When: Saturday, October 24th, 2008, 10:00am - 4:00 pm
Who: FOCUS (Fashion Opportunities Connect US)
Where: Fashion Institute of Design & Merchandising -[masked]th Ave, Suite 300, San Diego 92101 Keynote Speaker - Brett Savage, VP of Product at REEF FOCUS, San Diego seeks to bring together an innovative and inspiring group of emerging designers, industry executives, students and multi-channel professionals to share valuable industry information and stimulating educational content. The programming for the Fashion Industry Development Conference will be comprised of a keynote speaker, strategic breakout sessions, and plenty of networking opportunities. Our content is designed to meet the needs of the San Diego fashion community by providing attendees with concrete action items and best practices to help them become leaders in the industry.
Who Should Attend: •Aspiring entrepreneurs looking to lay the groundwork for a profitable fashion business •Fashion industry professionals looking to keep up on industry developments and trends
Participants will have the opportunity to select between three tracks: 1.Future: Social Media – How to leverage Facebook, LinkedIn, YouTube, Twitter, and Blogging & Eco Initiatives – materials, technology, business practices, and generating free PR through initatives 1.Entrepreneurial: The Business of Fashion – Legalities, Financials, Sales & Marketing, Operations & Management 2.Design: From Concept to Market – Spotting Trends, Design Process, Production & Sourcing (domestic vs. off-shore), Distribution – showrooms, sales reps, retailing, online, trade shows
Includes one complete track (4 classes), lunch, and networking Early registration (By 10/10): General: $59 / Student: $39 Late registration (10/11 - 10/24): General: $79 / Student: $49
MUST REGISTER ONLINE AT www.focusSD.org
CLASSES, SPEAKERS & SCHEDULE Entrepreneurial Track: The Business of Fashion Brand Building – 11:00 - 11:50 SPEAKER: Ralinda Harvey, Principal, Gloss Marketing Understand the different stages of creating a strong image, from logo development, trademarks and a good background story. Legal Issues - 12:00 - 12:50 SPEAKERS: Nikki Dell'Ara, Partner, Davis Law Group & Valerie Nemeth, Entertainment Attorney Learn how to secure your business with the proper licenses and permits, legal structure, contracts, and ways to protect your intellectual property. Public Relations – 2:00 - 2:50 SPEAKER: Danielle Gano, Principal, Elle Communications Develop newsworthy ideas, attract the attention of the media, and leverage media coverage to increase your sales. Financing – 3:00 - 3:50 SPEAKERS: Jennifer Aplin, Partner, Texas Women Adventures & Win Englebert, Vice President, Security Business Bank How to determine your funding needs. Where to find financing: vendors, loans, investors, and personal investment. Design Track: From Concept to Market Trends –11:00 - 11:50 SPEAKERS: Brian Hawkins, Principal, StyleXplorers & Jesse Negrete, Librarian, FIDM Wondering how to spot a great idea and build a viable product line? We’ll show you the most up-to-date trends and how to choose the right color and style for your new line. Designing – 12:00 - 12:50 SPEAKER: Liz Samford, Principal, ABBL Swimwear Explore the latest technology in patterns, marking & grading, fabric selection, trim, sizing, and flat and technical sketching. Production – 2:00 - 2:50 SPEAKERS: Liz Samford, Principal, ABBL Swimwear (Domestic) & Roz Liang (offshore), Principal, Dandelion Global Get tips on sourcing a manufacturer (domestic vs. off shore), product costing, quality control, and managing your production schedule. Distribution – 3:00 - 3:50 SPEAKER: JoAnn Jack, Principal, CCJ Solutions Learn how to maximize your sales through multi-channel distribution, i.e. showrooms, sales reps, retailing, online, and trade shows. Future Track Social Media & Beyond - 11:00 -12:50 SPEAKERS: Morgan Witt, Marketing Manager, Red Door Interactive & Crosby Noricks, Principal, PR Couture Learn how to leverage your Social Media Networks and grow your fashion business. With tools and advice on how to maximize Facebook, Twitter, LinkedIn, YouTube, vlogging and blogging, our experts will show you how to build a successful new media strategy. EcoFashion Initiatives - 2:00 -3:50 SPEAKER: Helene Stein, Principal, EcoTex Incorporating sustainable practices is the fastest growing trend in business. From the latest innovations in eco-friendly textiles to technologies and processes, this course will get you up to speed on the green. Topics include sustainable practices (i.e. Patagonia), sustainable textiles (organic materials, bamboo, etc.), and sustainable technologies.