How do you keep everyone happy?
This week, General Assembly will provide best practices for managing some of the most critical relationships that startups must maintain. Vince Ponzo will teach students how to keep clients happy, and our Sales Strategies Series will break down everything you can do to make the first meeting go your way. Scalability on your mind? Take a cue from tech companies that triumphed and tanked during times of rapid growth.
And because entrepreneurs are often too busy to think of themselves, the Cofounders of Fitocracy will be here to deliver tried and true tips on staying fit while working lean.
Gramercy Labs & GA Speaker Series: Tim Fitz, CTO, Canv.as / Tue, 8/16, 7 – 9 pm
Photo Hack Day (presented by General Assembly, Aviary, & NASDAQ) / Sat, 8/20 – Sun, 8/21
NYC Gaming Meetup / Mon, 8/22, 7 – 10 pm
500 Startups NYC Demo Day w/ Dave McClure / Wed, Aug 31, 7 – 9:30 pm
Managing the Client Experience / Mon, 8/15, 6 - 7:30 pm
Intellectual Property Law for Startups / Tue, 8/16, 6 - 7:30 pm
Pitching Journalists (Hacking Print Media Series) / Tue, 8/16, 8 - 9:30 pm
Intro to Online Marketing for Small Businesses / Wed, 8/17, 6 - 7:30 pm
Sales Strategies for Startups: The First Meeting / Wed, 8/17, 8 - 9:30 pm
Real Estate Leasing for Startups / Thu, 8/18, 6 - 7:30 pm
Staying Fit While Working Lean: Tips for Entrepreneurs by Fitocracy / Thu, 8/18, 8 - 9:30 pm
The Online Advertising Ecosystem / Mon, 8/22, 8 - 9:30 pm
How to Read a Cap Table / Tue, 8/23, 6 - 7:30 pm
Executive Leadership: A Day Workshop / Thu, 8/25, 9 - 5:30 pm
Behavioral Economics for Startups / Sat, 9/24, 9 am - 4 pm
Want to learn to apply User Experience principles to your own design? During our day-long workshop on Understanding User Experience, experts in experience principles and design will provide students with a meaningful introduction to the art and science of building a great user experience. Topics include the principles of user experience design, lean user experience methodologies, storytelling, and user flows.
Leadership is a key ingredient for an organization of any size. In our Executive Leadership Workshop, students will learn essential executive leadership skills from the lessons and experiences of experienced instructors, coaches, authors, and entrepreneurs.
Are you finding yourself lost in your work? Is your startup requiring you to run at a 'sprint' pace for a 'marathon' distance? Join Jerry Colonna for Disappearing Into the Fire: Surviving the Startup Life, a full-day workshop in Berlin, Germany on Saturday, September 10th. Use the discount code GENERALASSEMBLY for a 20% discount.
Want to teach at General Assembly? Get in touch by completing the form here.
Managing the Client Experience // BUSINESS 295
Vincent Ponzo, Executive Vice President, Partnerships at Kargo
Monday, August 15th, from 6:00 to 7:30 pm.
In today’s world of viral media and crumbling barriers to entry, what clients and customers think of your business and your team is more important than ever. This class will cover some of the more crucial aspects of client and customer service, with an emphasis on all forms of communication, how to set and manage expectations, and simple ways to turn clients and customers into partners and advocates.
Business Infrastructure Growth: Case Studies in Real Scaling // TECH 678
Isaac Levy, Senior Systems Administrator, Buywithme.com
Monday, August 15th, from 8:00 to 9:30 pm.
This class covers case studies from three technology-driven business during periods of rapid growth, examining 10+ years of activity. The aim is to share successes and explore recovered catastrophes for both 'managed' and 'in-house' technology infrastructure, including networks, servers, services and applications.
Intellectual Property Law for Startups // BUSINESS 273
Sarah Feingold, General Counsel , Etsy
Tuesday, August 16th, from 6:00 to 7:30 pm.
Think of the Internet as a moshpit, a collection of priceless intellectual property. Now think of your startup, a supremely valuable but less chaotic hub of ideas, designs, text, methods, agreements, secrets and more. This course starts with the basics of copyrights, trademarks, trade secrets, patents and contracts, then moves on to teach ways protect your business.
Hacking Print Media: Pitching Journalists and Getting Profiled // BUSINESS 227
Jerry Guo, former Staff Correspondent, Newsweek
Tuesday, August 16th from 8:00 pm to 9:30 pm, then meets at same time for one more weeks.
Print media often holds the audience you want as customers: those outside the tech echo chamber who have deep pockets and aren't as fickle as the early adopters. In this course, we'll cover the steps to getting you, your product or your business featured in print without having to hire your own expensive PR agency.
CS for Hackers // TECH 471
Andrew Toy, CEO + Cofounder, Enterproid Inc.
Wednesday, August 17th, from 12:00 to 1:30 pm.
This course will provide a high level overview of what the self-taught programmer might not know he or she doesn't know. It assumes working familiarity with at least one programming language and will cover the relationship between software and underlying hardware, compilers, interpreters and virtual machines, operating systems, processes, threads and multi-tasking, data structures and algorithms, and more.
Intro to Online Marketing for Small Businesses // BUSINESS 367
Ryan Matzner, Chief Marketing Officer and Lead Strategist, Fueled
Wednesday, August 17th, from 6:00 to 7:30 pm.
This class will introduce you to the skills required to create a strong presence in the online marketing world, including attracting new clients, distinguishing yourself from the crowd, increasing customer loyalty, building a network and follower base, and becoming a thought-leader in your field.
Startup Sales Strategies: The First Meeting // BUSINESS 356
Anand Chopra-McGowan, Brand Alchemist, SCVNGR
Wednesday, August 17th, from 8:00 to 9:30 pm.
You've found the right contact, pursued her for days, and now you're sitting in her office to introduce her to your startup. Where do you begin? What do you say? This session will cover how to open your meeting, how to close, and how to begin building a strong and lasting relationship with your prospective client.
Real Estate Leasing for Startups // BUSINESS 474
Bert Rosenblatt and Andrew Stein, Founding Principals, Vicus Partners
Thursday, August 18th, from 6:00 to 7:30 pm.
So you’re a startup looking to get out of the living room and into an office space. Where to begin? What do you need to know? How much space do you need? In this class, Bert Rosenblatt and Andrew Stein, the brokers who negotiated the deal for General Assembly at 902 Broadway, will offer helpful advice on how to lease space.
Staying Fit While Working Lean: Tips for Entrepreneurs by Fitocracy // BUSINESS 29
Brian Wang and Richard Talens, Cofounders, Fitocracy
Thursday, August 18th, from 8:00 to 9:30 pm.
Brian Wang and Dick Talens, co-founders of Fitocracy, the social game that will get you addicted to fitness, will use their experiences and lessons learned while launching their own fitness-inspired startup to teach entrepreneurs, VCs, and basically anyone who works long hours to accomplish their goals how to find the time to work out, eat right, and stay at their top of their game.
The Online Advertising Ecosystem // BUSINESS 255
Kevin Weatherman (Director of Business Development, MoPub - Formerly at PubMatic & AdBrite)
Monday, August 22nd from 6:00 - 7:30 pm.
This class will walk through each of the major types of companies in the online advertising ecosystem. This first session will follow the dollar from the advertiser to the publisher, and all of the stops along the way.
How to Read a Cap Table // BUSINESS 474
Gil Beyda, Founder and Managing Partner, Genacast Ventures
Tuesday, August 23rd from 6:00 pm to 7:30 pm.
Cap tables represent the ownership of a company and can cost you millions if you don't understand them. Know how to read and make one before you sit down to negotiate your next deal. This class will walk you through a cap table and the math behind it.
Understanding User Experience: A Full-Day Workshop
Dan Maccarone, Abby Covert, Josh Seidan, Sarah Doody, Robert Lenne
Wednesday, August 24th from 9:00 - 5:30 pm.
User experience is at the heart of building a successful company. In this day-long workshop, experts in experience principles and design will provide students with a meaningful introduction to the art and science of building great user experiences. Instructors represent top talent from agencies and startups who specialize in designing and building products that users love. Topics to be covered include the principles of user experience design, lean user experience methodologies, storytelling and user flows.
Executive Leadership: A Day Workshop
Jerry Colonna, Ann Mehl, Michael Geer, Philip James, Mike Michalowicz, Adelaide Lancaster and Amy Abrams
Thursday, August 25th, from 9:00 to 5:30 pm.
Leadership is a key ingredient for an organization of any size. In this day-long workshop, students will learn essential executive leadership skills from the lessons and experiences of experienced instructors, coaches, authors, and entrepreneurs.
A DIY Workshop for Designing Your Early Product // BUSINESS 288, DESIGN 141
Hong Qu, Former UI Designer, YouTube
Thursday, August 25th from 6:00 pm to 7:30 pm.
How do you hack together an early product without significant design resources? One common solution is to "borrow" from other successful products, learning about UX/UI along the way. In this workshop format, we'll learn how to pick bits and pieces from other designs, and how to tweak them to fit your objectives.
Introduction to HTML // TECH 117
Hong Qu, Former UI Designer, YouTube
Thursday, August 25th from 8:00 pm to 9:30 pm.
This intensive hour-long class will teach students without any web development background the key elements of HTML needed to build a basic static web page. Topics to be covered include styling HTML text, creating paragraphs and lists, inserting and manipulating images, creating forms (text input fields, buttons, and dropdown lists), and a brief introduction to styles and layouts, including an overview of how CSS integrates with HTML.
Behavioral Economics for Startups // BUSINESS 39, DESIGN 79
Dan Ariely, Author, Predictably Irrational
Saturday, September 24th from 9:00 am to 4:00 pm. Get $70 off with our early bird special when you purchase this ticket before August 13th.
Designing great experiences relies on a deep understanding of user motivations and behavior. For startups, the principles of behavioral economics can be used to design conversion pages, improve customer and employee retention, design pricing pages and drive optimal user behavior. This intensive day-long program combines the individualized attention of breakout sessions with transformative lectures from industry experts, and will be particularly helpful for anyone with a role creating user experiences.
We hope you'll join us.
The GA Team
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