Stop faking it.
Almost everyone has had to Google a particular tech term one too many times. This week, General Assembly will help turn students with a basic understanding of topics like UX design, SEO, and Twitter into capable practitioners. And corporate executives and startup founders alike can pick up critical leadership skills from our lineup of seasoned VCs, entrepreneurs, and leadership coaches.
Introduction to SEO / Mon, 8/22, 6 - 7:30 pm
Optimizing Your Presence on Twitter / Thu, 8/25, 6 - 7:30 pm
Introduction to HTML / Thu, 8/25, 8 - 9:30 pm
Introduction to the New York Times API / Mon, 8/29, 6 - 7:30 pm
Twitter for Your Website / Thu, 9/1, 6 - 7:30 pm
Credit Card Processing Basics / Thu, 9/1, 8 - 9:30 pm
Front-End Development Certification Program / Mon, 9/12, 6 - 9 pm
The Online Advertising Ecosystem / Mon, 8/22, 8 - 9:30 pm
How to Read a Cap Table / Tue, 8/23, 6 - 7:30 pm
Hacking Print Media: Acing the Interview / Tue, 8/23, 8 - 9:30 pm
Introduction to Online Marketing for Small Businesses / Wed, 8/24, 6 - 7:30 pm
Sales Strategies for Startups: Closing Tactics / Wed, 8/24, 8 - 9:30 pm
Executive Leadership: Lessons from the Startup World / Thu, 8/25, 9 am - 5:30 pm
Telling Your Startup's Story / Tue, 8/30, 6 - 7:30 pm
Fundamentals of Brand Strategy / Tue, 8/30, 8 - 9:30 pm
Sales Strategies for Startups: Building a Professional Network / Wed, 8/31, 8 - 9:30 pm
Behavioral Economics for Startups / Sat, 9/24, 9 am - 4 pm
Want to learn to apply User Experience principles to your own design? During our day-long workshop on Understanding User Experience, experts in experience principles and design will provide students with a meaningful introduction to the art and science of building a great user experience. Topics include the principles of user experience design, lean user experience methodologies, storytelling, and user flows.
Leadership is a key ingredient for an organization of any size. In our Executive Leadership Workshop, students will learn essential executive leadership skills from the lessons and experiences of experienced instructors, coaches, authors, and entrepreneurs.
Introduction to SEO
Ryan Matzner, Chief Marketing Officer, Fueled
Monday, August 22nd from 6:00 - 7:30 pm.
How does Google decide which sites get to be #1 in search results? Why are certain links on page 1 of a Google search and others on page 15? This course will teach students how to leverage SEO to boost your their website’s online presence.
The Online Advertising Ecosystem // BUSINESS 255
Kevin Weatherman, Director of Business Development, MoPub
Monday, August 22nd from 8:00 - 9:30 pm.
This class will explore each of the major types of companies in the online advertising ecosystem. This first session will follow the dollar from the advertiser to the publisher, and all of the stops along the way.
How to Read a Cap Table // BUSINESS 474
Gil Beyda, Founder and Managing Partner, Genacast Ventures
Tuesday, August 23rd from 6:00 pm to 7:30 pm.
Cap tables represent the ownership of a company and can cost you millions if you don't understand them. Know how to read and make one before you sit down to negotiate your next deal. This class will walk you through a cap table and the math behind it.
Hacking Print Media: Acing the Interview // BUSINESS 227
Jerry Guo, former Staff Correspondent, Newsweek
Tuesday, August 23rd from 8:00 pm to 9:30 pm.
Learn how to negotiate the relationship with the journalist, including what to communicate and how to choose the appropriate channel.
Understanding User Experience: A Full-Day Workshop
Dan Maccarone, Mimi Chun, Abby Covert, Josh Seiden, Sarah Doody, Robert Lenne, Ian Curry
Wednesday, August 24th from 9:00 - 5:30 pm.
User experience is at the heart of building a successful company. In this day-long workshop, experts in experience principles and design will provide students with a meaningful introduction to the art and science of building great user experiences. Instructors represent top talent from agencies and startups who specialize in designing and building products that users love. Topics to be covered include the principles of user experience design, lean user experience methodologies, storytelling, and user flows.
Introduction to Online Marketing for Small Businesses // BUSINESS 367
Ryan Matzner, Chief Marketing Officer and Lead Strategist, Fueled
Wednesday, August 24th from 6:00 pm to 7:30 pm.
Online marketing is an essential tool for expanding your client base and promoting your company. In a world where people network, communicate, and publicize just about everything on the Internet, learning the secrets to online marketing is an important part of your success. Learn the skills essential to a successful online presence.
Sales Series for Startups: Closing Tactics // BUSINESS 356
Anand Chopra-McGowan, Brand Alchemist, SCVNGR
Wednesday, August 24th from 8:00 pm to 9:30 pm.
This class will focus on one thing - closing deals. How to overcome hurdles, accelerate decisions, get the best price for your product, and what to do when all you hear is "no". We'll look at all the moves you can make from the time you introduce your product to the time you receive a check in your hand.
Executive Leadership: Lessons from the Startup World (A Day Workshop)
Jerry Colonna, Ann Mehl, Michael Geer, Philip James, Mike Michalowicz, Adelaide Lancaster and Amy Abrams
Thursday, August 25th, from 9:00 to 5:30 pm.
Leadership is a key ingredient for an organization of any size. In this day-long workshop, students will learn essential executive leadership skills from the lessons and experiences of experienced instructors, coaches, authors, and entrepreneurs.
Optimizing Your Presence on Twitter // BUSINESS 489
Natan Edelsburg, VP, Sawhorse Media
Thursday, August 25th from 6:00 pm to 7:30 pm.
The first workshop in a four-week series designed to turn Twitter beginners into capable account managers, this session will provide tips for effective backgrounds and links, and discuss methods for gaining valuable followers.
A DIY Workshop for Designing Your Early Product // BUSINESS 288, DESIGN 141
San Kim, Founder and CEO, Easel
Thursday, August 25th from 6:00 pm to 7:30 pm.
How do you hack together an early product without significant design resources? One common solution is to "borrow" from other successful products, learning about UX/UI along the way. In this workshop format, we'll learn how to pick bits and pieces from other designs, and how to tweak them to fit your objectives.
Introduction to HTML // TECH 117
Hong Qu, Former UI Designer, YouTube
Thursday, August 25th from 8:00 pm to 9:30 pm.
This intensive hour-long class will teach students without any web development background the key elements of HTML needed to build a basic static web page.
Introduction to the New York Times API // TECH 668
Zoe Fraade-Blanar, Interactive Technology Consultant, The New York Times
Monday, August 29th from 6:00 pm to 7:30 pm.
Learn the fundamentals of pulling information using the Times API using a variety of techniques stretching from simple to code-heavy (with PHP). Whether you’re a raw beginner trying to figure out what this API thing is, or a master coder looking to brush up on your skills, you’ll leave this class with a full journalism-hacking toolbelt.
Telling Your Startup's Story //
Jerome Deroy, Corporate Programs Leader, Narativ
Tuesday, August 30th from 6:00 pm to 7:30 pm.
Every business has a story. How well are you telling yours? Whether you're selling a product, pitching to your investors, training new staff, or networking, learn how to use the power of story to stand out and inspire your audiences to act.
Fundamentals of Brand Strategy // BUSINESS 254, DESIGN 412
Caitlin Flynn, Senior Strategic Planner, Ogilvy & Mather Worldwide
Tuesday, August 30th from 8:00 pm to 9:30 pm.
Branding is a somewhat elusive concept, but has been proven to add real financial value to businesses when executed well. Come explore the fundamentals of brand strategy through a variety of different branding models, case studies, and methods that branding, advertising, and design agencies use to define and build brands.
Link Building for Startups // BUSINESS 529
Byrne Hobart, Strategy Director, Blue Fountain Media
Wednesday, August 31st from 6:00 pm to 7:30 pm.
If you can invest time but not money in your market, SEO may be the smartest choice for your marketing. This class will cover core issues in link-building such as how to identify which sites will link to you, methodologies to turn your site into a linkable "authority" in your industry.
Credit Card Processing Basics // BUSINESS 566
Sean Harper, CEO, FeeFighters
Thursday, September 1st from 8:00 pm to 9:30 pm.
The choices for credit card processing seem endless, and can be daunting. What are pricing structures? Processing fees? In fact, how does credit card processing even work? Enter FeeFighters. They established comparison shopping for credit card processing rates, and are dedicated to helping you understand terms like "interchange" and "ISO."
Behavioral Economics for Startups // BUSINESS 39, DESIGN 79
Dan Ariely, Author, Predictably Irrational
Saturday, September 24th from 9:00 am to 4:00 pm.
Designing great experiences relies on a deep understanding of user motivations and behavior. For startups, the principles of behavioral economics can be used to design conversion pages, improve customer and employee retention, design pricing pages and drive optimal user behavior.
We hope you'll join us.
The GA Team
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