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Your Week at GA | Developing for Android, Information Architecture, Founders @ FAIL, AdWords, Arduino, & More

From: user 1.
Sent on: Monday, September 12, 2011 10:32 AM
"Solve a real problem and the world is yours." —Aaron Patzer, Founder, Mint
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Getting Technical.

Ready to do it yourself? This week, we're kicking off several course series that will get you developing for Android and CSS savvy in a matter of weeks. CEOs can learn how to specify software and how to manage the development process. And everyone from software pros to total beginners can try their hand at hardware hacking.

And don't miss our upcoming day workshops, which are packed with proven tactics for community managers and mobile developers alike.



Looking for hands-on help with software development? Peter Bell will be leading two intensive evening workshops this month on How to Specify Software and Managing Software Development.

Want to teach at General Assembly? Get in touch by completing the form here.

Copywriting Essentials // BUSINESS 422
Jason Brody, Senior Copywriter, OpenInvo
Monday, September 12th from 6:00 pm to 7:30 pm.

You might not call yourself a writer, but if you're starting a business and creating a brand, you need to at least learn to think like one. This class will help students develop an effective language for their brand, product, concept, or business.

SEO and Social Signals // TECH 232
Duane Forrester, Senior Product Manager, Bing’s Webmaster Program
Monday, September 12th from 8:00 pm to 9:30 pm.

The cheapest ads are ones you don’t pay for. This class, led by a Senior Product Manager at Bing, will cover today's key SEO concerns and how they're changing with the advent of social signals.

Introduction to Android Development // TECH 385
Chris Haseman, Lead Android Developer, Tumblr
Tuesday, September 13th from 8:00 pm to 9:30 pm.

This session will focus on setting up the essential Android tools with an introduction to application development. Come with a laptop and leave with all the basics you need to start developing applications on your own (IDE, SDK, Emulator, and a simple application). Once we've got the essential tools in place we'll go over the building blocks of the Android SDK.

The Business of Big Data // BUSINESS 22
Brad Gillespie and Ben Siscovick, Investment Team, IA Ventures
Wednesday, September 14th from 6:00 pm to 7:30 pm.

Big Data refers to datasets of such complexity that today's tools struggle to capture, store, analyze, and visualize them. This session will explore the evolution of Big Data technology and the rise of the Big Data startup. We will cover areas of opportunity, ongoing challenges in the market and the characteristics of a sustainable Big Data business.

Intro to Microcontroller Programming // TECH 776
Kelly Maguire, Hardware Hacker and Web Developer
Wednesday, September 14th from 6:00 pm to 7:30 pm.

Maybe you're a seasoned hacker of web and mobile apps, or perhaps you've never even touched a piece of code. Either way, chances are you've never built a piece of hardware before. In this friendly introduction to hardware hacking, you'll learn how to wire circuits to make an LED light blink, and bend electrons to your will using the Arduino programming environment.

How to Specify Software: A Workshop // TECH 378, BUSINESS 289
Peter Bell, CTO, SKiNNiO
Wednesday, September 14th from 7:00 pm to 10:00 pm.

In this hands-on, three hour workshop, students will gain practice taking high level requirements for a new web application and turning them into detailed user stories in a way that will make them easy to describe, code, test, and deliver - quickly and cost effectively. Whether you're a CEO or product owner looking to specify the software for your startup more successfully or a programmer looking to help your business team to better describe what they want, it will provide a chance to learn proven best practices for prioritizing, specifying, and testing new features for your software.

Introduction to CSS // TECH 254
Chris Castiglione, Senior UX Developer
Wednesday, September 14th from 8:00 pm to 9:30 pm.

This course will show students how a basic understanding of CSS can transform HTML into something spectacular. Together we'll use CSS as a design tool and the skills to adjust the layout for just about any site. Specifically, this class will address CSS fundamentals such as: styling navigation, developing a 2-column layout, using IDs vs classes, adjusting colors, fonts, margins, and padding.

Introduction to AdWords // TECH 122
Gina Valo, Google AdWords Expert & Digital Media Strategy Consultant
Thursday, September 15th from 8:00 pm to 9:30 pm.

Google AdWords is notorious for being expensive, confusing, and difficult to manage. This series is designed to help you understand whether or not AdWords is right for your business and how to run a cost-effective, ROI-positive campaign.

Personal Finance for Tech Founders, Owners, and Employees: A Working Lunch // BUSINESS 111
Michael B. Kislin, CFA, Steinberg Forman Group at Morgan Stanley Smith Barney
Friday, September 16th from 12:00 pm to 1:30 pm.

As a technology business founder, owner, or employee you may have a handful of business advisors, but all too often, founders neglect their own personal financial planning needs. In this casual lunch-and-learn format, students will begin to better understand how to think about protecting their unique physical, human, and financial capital.

Essentials of Startup Law: Fundraising Approaches for Startups // BUSINESS 166
Adam Dinow and Selim Day, Partners, Wilson Sonsini
Monday, September 19th from 6:00 pm to 7:30 pm.

Discuss the alternatives available for startups to raise capital, including convertible notes, preferred stock and common stock. Weigh the advantages and disadvantages of each approach, considerations for the founders and investors, and review current trends in startup financing.

Managing Software Development
Peter Bell, CTO, SKiNNiO // TECH 278, BUSINESS 289
Monday, September 19th from 7:00 pm to 10:00 pm.

Discuss the alternatives available for startups to raise capital, including convertible notes, preferred stock and common stock. Weigh the advantages and disadvantages of each approach, considerations for the founders and investors, and review current trends in startup financing.

A Hands-On Introduction to Building Wireframes // DESIGN 178, TECH 211
Hong Qu, Former UI Designer, YouTube
Tuesday, September 20th from 6:00 pm to 7:30 pm.

This intensive 2-session course will provide an overview of the theory and practice of building wireframes. The first session will introduce the principles and rationale for creating wireframes in the user centered design process of a software project.

Community Management: A Day Workshop // BUSINESS 295
Lauren Perkins, Founder, Perks Consulting
Wednesday, September 21st from 9:30 am to 5:00 pm.

This course will provide an in-depth overview of successful community management strategies, including content creation, defining metrics and analytics, user acquisition, and more.

Selling with Social Media // BUSINESS 477
David Verchere, CEO,
Wednesday, September 21st from 6:00 pm to 7:30 pm.

Everyone says you shouldn't sell on social media. Then why are some of the largest companies in the world developing social selling strategies? This course will provide strategy and guidelines on how to use social media to increase sales, generate leads and referrals, as well as include some practical exercises that will send you home with tools to create actionable social media content.

Building a Better Forecast: Understanding Customer Channels // BUSINESS 376
Adam Neary, CEO and Founder, Profitably
Thursday, September 22nd from 6:00 pm to 7:30 pm.

Join Profitably CEO Adam Neary in a roundtable discussion on using channels to more effectively forecast your revenue. This session will cover how to plan in a structured way for a portfolio of customer acquisition channels, and answer questions about customer behavior at all points in the sales process. Your goal is to structure your channels so that it's easy for your customers to move through the path they have chosen, and channel forecasting can help you make it easy for prospects to become customers.

Graphic Recording Workshop: Draw Your Startup Idea // DESIGN 119
Mathias Vestergaard, Graphic Facilitator
Thursday, September 22nd from 6:00 pm to 7:30 pm.

Being able to quickly visualize your startup idea is a powerful first step toward making it real. This workshop will cover visualization basics, teaching students how to use text and images to express their business ideas clearly and with color. The resulting graphics can be used to pitch to investors, new team members, or to explain to your grandmother what it is you actually do.

Behavioral Economics for Startups // BUSINESS 39, DESIGN 79
Dan Ariely, Author, Predictably Irrational
Saturday, September 24th from 9:00 am to 4:00 pm.

Designing great experiences relies on a deep understanding of user motivations and behavior. For startups, the principles of behavioral economics can be used to design conversion pages, improve customer and employee retention, design pricing pages and drive optimal user behavior.

Fundraising Pitch Coaching Workshop // BUSINESS 583
McAdory Lipscomb, Pitch Coach and Former Operating Partner, RRE Ventures
Saturday, September 24th from 1:00 pm to 4:00 pm.

Crafting an effective venture pitch is one of the most important yet challenging tasks for a startup CEO. In this intensive three-hour workshop, students will learn how to build a powerful venture pitch in a collaborative, hands-on environment. By the end of the session, each attendee should have a presentation that fits with their goals and pitch style.

We hope you'll join us.

The GA Team

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