How Meetup does customer development & super low-cost usability testing

  • February 9, 2010 · 7:00 PM
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The first rule of customer development is to get out of the building. Usability testing as part of an iterative development process can be one of the most powerful and humbling ways to get customer feedback. It can also be done at super low cost if you are willing to throw out conventional wisdom. Andres Glusman VP of Strategy & Community at Meetup will share how Meetup does low cost usability testing multiple times a week and how that fits into their other customer development initiatives. See Clay Shirky guest for reference on how Meetup does usability
http://www.boingboing... Agenda: => Intros => Customer Development & Usability testing @ Meetup by Andres Glusman, Meetup - VP Strategy & Community => Discussion about usability testing & customer development

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  • Miko M.

    Really insightful and well-presented advice about usability testing

    February 10, 2010

  • Alberto B.

    the speakers did an excellent job, the talk was very informative and the public quite engaged

    February 10, 2010

  • Michael B.

    Great presentation, great group of people, great discussion!

    February 10, 2010

  • Eric M.

    Extremely informative and on point. Good group, good conversation.

    February 10, 2010

  • Sasha K.

    I got there a bit late, but the event started a bit late, so it worked out perfectly (15 minutes). There were no technical issues, the seating was sufficient, and the space had a good atmosphere.

    The presentation was very strongly delivered with a good mix of anecdotal data and the theory behind best practices. Metrics were not available for the success of Usability testing, but all of the thoughts around its value were discussed in depth by the presenters and the Meetup. Audience participation was a good mix of suggestions, helpful advice and genuine questions - but because of the interest in the topic, we only had 25-30 minutes to mingle at the end of the discussion. The people I met were interesting, friendly and potentially great work-mates. I highly recommend this Meetup and thoroughly enjoyed this event.

    Andres has slides and video and he may be posting one or both of them - I recommend you keep them for your notes as they are densely packed with useful information.

    February 10, 2010

  • A former member
    A former member

    Meetup shared their secret sauce to usability testing - providing a great general framework for getting the most value out of usability testing while keeping costs to a minimum. Thanks to Kareem for organizing, and Andres and Anna for excellent presentation!

    February 10, 2010

  • Brett K.

    Tonight was my first NYC Lean Startup meetup and I was very pleased. Andres' and Anna's presentations were insightful, provoked great discussion, and I am looking forward to meeting with this group again.

    February 10, 2010

  • Joe F.


    February 9, 2010

  • Gregory S.

    For some quick usability how tos, I found this video helpful. Rocket Surgery Made Easy - 20 min usability demo from Steve Krug

    January 25, 2010

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