For March we cover online marketing and have two very special guests covering to very important aspects of online marketing, Julia Hsia covering email campaigns and Brian Basilico covering social marketing.
Brian Basilico is a internationally recognized author, speaker and coach. He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
Brian’s career spans over 30 years. Since starting his first production company in 1979, he’s produced thousands of projects for companies ranging from solopreneurs to Fortune 100. Brian combines years of marketing experience, with technical expertise, to build on-line campaigns that produce measurable results. As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into english. Brian is also an adjunct professor, trainer and author of many social networking and marketing blogs. He has been featured with articles in Inc. and Entrepreneur magazines.
B2b Interactive Marketing, Inc. http://www.b2b-im.com
Julia Yun Hsia knows marketing inside and out—literally. Of course she can design and generate marketing collateral, develop strategies that include social media, and work with both clients and with in-house staff. But she also adds to her value by offering a depth of technical experience that includes video editing, pre–press production, database and web development skills, and the administrative expertise that makes it all seem easy. In fact, her training is in Industrial Technology, and Graphic Communication Technology.
Julia first encountered the field through a college course in graphic communications. She took the course almost on a lark—and found she loved it! “I liked the technical, hands-on aspect of the work,” she explains. “I got a chance to use the computer, design something, and see how things are made. And I liked creating something in the English language, which was new to me at the time.”
After perfecting her skills through work as a retoucher and graphic production artist, Julia began tackling marketing projects. Many years into her specialty, she continues to experience a thrill from learning trade secrets.
“People don’t realize the work that goes into marketing,” Julia confides. “And I like that. It may have been the reason I don’t take any project—or any person—at face value. I know that what we see is not always what it seems.”
This deeper awareness is the reason why Julia’s work communicates with clients on economic, social, and emotional levels. She understands what you want to say to new and existing clients—and translates the message so it touches their hearts and minds.