Marketing

For March we cover online marketing and have two very special guests covering to very important aspects of online marketing, Julia Hsia covering email campaigns and Brian Basilico covering social marketing.


Brian Basilico is a internationally recognized author, speaker and coach.  He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more. 

Brian’s career spans over 30 years. Since starting his first production company in 1979, he’s produced thousands of projects for companies ranging from solopreneurs to Fortune 100. Brian combines years of marketing experience, with technical expertise, to build on-line campaigns that produce measurable results.  As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into english. Brian is also an adjunct professor, trainer and author of many social networking and marketing blogs. He has been featured with articles in Inc. and Entrepreneur magazines.

B2b Interactive Marketing, Inc. http://www.b2b-im.com

Julia Yun Hsia knows marketing inside and out—literally. Of course she can design and generate marketing collateral, develop strategies that include social media, and work with both clients and with in-house staff. But she also adds to her value by offering a depth of technical experience that includes video editing, pre–press production, database and web development skills, and the administrative expertise that makes it all seem easy. In fact, her training is in Industrial Technology, and Graphic Communication Technology.

Julia first encountered the field through a college course in graphic communications. She took the course almost on a lark—and found she loved it! “I liked the technical, hands-on aspect of the work,” she explains. “I got a chance to use the computer, design something, and see how things are made. And I liked creating something in the English language, which was new to me at the time.”

After perfecting her skills through work as a retoucher and graphic production artist, Julia began tackling marketing projects. Many years into her specialty, she continues to experience a thrill from learning trade secrets.

“People don’t realize the work that goes into marketing,” Julia confides. “And I like that. It may have been the reason I don’t take any project—or any person—at face value. I know that what we see is not always what it seems.”

This deeper awareness is the reason why Julia’s work communicates with clients on economic, social, and emotional levels. She understands what you want to say to new and existing clients—and translates the message so it touches their hearts and minds.


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  • Ken W.

    My first time, it was great!

    March 13, 2014

  • Tom P.

    This was a great meeting last night. I got some ideas that I have already started to implement! I also enjoyed meeting some new people and catching up with those I already knew.

    Hope to see everyone next month!

    March 13, 2014

  • Terry F.

    Last night's presentations were excellent and I got a lot out of them. Still need to find my bacon though.

    In case you missed it, Eric mentioned a viewer from Litmus that allows you to see what your email marketing campaign will look like in various email clients. More info here http://litmus.com/email-testing. One other package you might want to take a look at is called Email on Acid here http://www.emailonacid.com/email_previews. Preview software could save you from some of the email marketing campaign disasters Julia showed us last night. Plus HTML does not render equally in all email clients. These packages should help there.

    March 13, 2014

    • Eric M.

      Thanks Terry...adding it to a blog post I'm doing. What is a social media or website link I can link you to? Thanks!

      March 13, 2014

  • Mike H.

    If you;re using MailChimp there's a paid add-on that does this too http://mailchimp.com/features/inbox-inspector/

    March 13, 2014

  • Julia

    Great evening with for learning and collaborating with friends. Thank you for the opportunity to share!

    March 13, 2014

  • Jane C.

    Appreciated information covered

    March 13, 2014

  • Kristina F.

    Brian's presentation was extremely informative and gave great tips!

    March 12, 2014

  • Brian B.

    Looking forward to presenting to you all tonight!

    March 12, 2014

  • Eric M.

    It's on! See you there.

    March 12, 2014

  • Terry F.

    Weather appears to have not been as bad as it could have been. I hope tonight is still on. Looking forward to it.

    March 12, 2014

  • Eric M.

    Weather looks to be hitting tonight and tomorrow morning. We will keep an eye out and watch carefully. So far we are on, but stay tuned. Same bat time. Same bat channel!

    March 11, 2014

  • Mike H.

    Going to have to keep an eye on the weather/roads for this one!

    March 11, 2014

  • Bob S.

    Sorry, can't make this one, it's my wife's birthday and I don't think she would appreciate me missing it!

    March 10, 2014

  • Greg Z.

    Great topics! Unfortunately I have another commitment and can't be in two places at once.

    March 7, 2014

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