NOTE: Attendees MUST RSVP on Eventbrite here:
Deep Dive: Where should you publish your next game? IOS or Android
Microsoft :: 1290 Avenue of the Americas, 6th floor
The U.S. mobile games market brings in $3B of revenue a year and this number is only continuing to grow. Tapping into the mobile games space is becoming harder as it gets more saturated and the profit share continues to favor only a handful of top publishers. Thus, it has become evermore important to understand the nuances of each mobile platform and how, as a developer, you can gain the most from the platform(s) on which you choose to develop your games. While the Android market is outgrowing the iOS market internationally, developers are finding there are different advantages to each platform that make them unique opportunities.
Join us as Stephanie Llamas, Lead Mobile Analyst at SuperData Research, walks us through what developers stand to gain from choosing one or both platforms and which platform is best for which type of developers. Stephanie will answer questions such as:
- How much do developers profit on each platform?
- How do genres perform on each platform?
- How do gamers spend on iOS vs. Android?
- What monetization models work best?
Stephanie Llamas is Lead Mobile Research Analyst for SuperData Research, the leader in digital games market intelligence, where she oversees all mobile products. Her research focuses on iOS and Android games and largely centers on mobile game market sizing, title-level KPI estimates and up-and-coming games. She holds a Master’s degree from New York University where she researched the social effects of video game development.
Don't pass up this chance to meet a seasoned industry vet in a small, intimate environment.
Seats are limited. Tickets are $20 but will go to $30 week of the event.
Now a word from our sponsors:
Millennial Media is the leading independent mobile advertising platform company. We help developers focus on their core business of developing apps by providing the technology,tools and services necessary to maximize advertising revenue, acquire users for their apps and gain insights about their users. Visit mMedia.comto learn more and start monetizing and advertising your applications today.
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