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Class: How NOT To Grow & Manage Your Game Community


Evening Class: How NOT to Grow and Manage Your Game Community
Tuesday, May 6 at 6 pm

LESSON PLAN coming soon!

Who should attend

- Game creators with projects on the market
- Game designers preparing to launch
- People interested in working as community managers for game companies 

Class Description

What better way to learn the ins and outs of growing the community for your game than by learning what techniques have been massive public failures? Scott Rusnak's collection of horror stories will clearly demonstrate how you can avoid disaster.

Of course, it's good to know what works in building a community as well. In this in-depth and interactive class, Scott will cover important topics and pose vital questions, such as:

- What is your community strategy?
- Have you defined your goals & objectives?
- Do you need a community manager?
- What makes a great community manager?
- How will you handle moderation?
- Are you focused on social listening?

Scott will also give a brief overview of analytics, and why good community management always involves paying attention to data.

Learning Objectives

Students will:

- Learn about successful community-building techniques, such as hosting events, partnerships, social media, etc.
- Analyze dramatic community-building failures
- Discuss their own community-building attempts


- Three techniques to add to your community-building repertoire
- Three techniques NOT to add to your community-building repertoire
- A basic understanding of analytics and metrics


Please come to the class with ideas about simple game mechanics you're interested in trying. Note that the games will be built in groups, so not all ideas will get built. 

Materials and Tools

- (suggested) Laptop or internet-enabled device for following along.

Teacher Bio

Over the past 20 years, Scott Rusnak has been educating, engaging and entertaining millions with unique online experiences.

As an eCommerce expert and gaming enthusiast, Scott is a consistent advocate of new and creative ways to engage and support online communities. He is a leader at the intersection of e-commerce, digital gaming, and interactive entertainment with Metaverse Mod Squad.

Scott works with marquee brands, international media groups, Startups and Indie studios to design customized solutions for community management, moderation, customer support, and social media strategy.

Scott was Co-Founder of virtual world/mobile game studio Visimonde, a catalyst for international growth with and a VP with educational software producer

Learn more about Scott on Linkedin.

Seats are limited. Visit us at


Sponsored by: 

Autodesk -- Making games? Use Maya LT, the most cost-effective 3D tool for professional indie game makers. Maya LT makes it easier to create striking 3D characters and environments to bring your game to life. 

Millennial Media, the leading independent mobile advertising and data platform powering the app economy.

Special offer for NYGM members: Want to drive more app installs and reach more users? Create a mobile advertising campaign on mMedia and we'll match every dollar you spend, up to $150. Enter promo code NYGMSPRING to take advantage of this offer through 6/30/14. One use per customer. This offer expires 6/30/14 and is limited to the first 100 participants. This offer may not be used in conjunction with another Millennial Media promotion or offer.

Qualcomm, the leader in mobile technology innovation, is uniquely positioned to help developers push the boundaries of mobile gaming.

Qualcomm Developer Network offers advanced tools designed to help you create immersive mobile gaming experiences featuring high-performance 3D graphics, augmented reality and peer-to-peer connectivity for multi-screen and multiplayer flexibility, with maximum performance and power efficiency. We respect the role you play in revolutionizing gaming and our goal is to lend our know-how and technology portfolio to help you tackle your toughest development challenges and give you a powerful synergy between hardware and software for breakthrough mobile gaming experiences.

The Law Offices of Christopher G. Reid helps game companies of all sizes with the full range of legal issues from incorporation to contract drafting, development agreements, IP rights management and protection. Chris is a lifelong gamer and veteran IP attorney putting his skills to work for the development community. Have a quick question and want to work with true experts in the field? Contact Chris for a free consultation about your legal needs and find out how his flexible pricing and dedication to clients will help you keep your focus on making great games. Email [masked] or call[masked]-3912.

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  • Divine E.

    I really learned some interesting stuff.

    May 7, 2014

Our Sponsors

  • Microsoft

    Host of most Playcrafting NYC events

  • MaxPlay

    Brand new game engine for the 21st century!

  • Pollen VC

    Pollen gives game studios free early access to app store revenue!

  • Tapjoy

    Tapjoy’s helps developers game engage and monetize their players.

  • The Law Offices of Chris Reid

    Expert Legal Advice for the Gaming Space.

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