You built an awesome game. Now how do you get people to play it? Come discuss with a panel of talented game developers and marketers the best and latest tactics to get the right people seeing, downloading or installing your creation.
This panel will teach you the do's and don't of user acquisition. Join us as experienced user acquisition masters are using proven techniques (and some tricks of their own) to acquire users effectively and efficiently. You'll learn how to balance cost with speed, identify trends from warning signs, and most importantly how and when to slam the acceleration pedal.
Produced in collaboration with the Lawrence N. Field Center for Entrepreneurship.
Moderator: Arseny Lebedev (Signus Labs)
Arseny Lebedev co-founded Signus Labs, where he manages marketing and partnership strategies. Since its founding in 2009, Signus Labs grew organically to a major development studio that delivers high quality work on multiple platforms to millions of players. Arseny follows a balanced development philosophy — gameplay and profitability are fundamental to a successful project. Signus develops social games on Facebook and Mobile Platforms. Arseny holds the Hudson Country, New Jersey Bejeweled 2 Action mode gold medal.
Mattan Griffel (Front Labs)
Founder and CEO of The Front Labs, the world's first growth hacking shop for startups based in New York City. Teacher at General Assembly and NY Ambassador to the Sandbox Network, a collection of young leaders under 30. Speaker at various industry events – including at Bloomberg, Internet Week, and Social Media Week – and have been featured in BusinessWeek, Mashable and The Next Web.
Fred Kahl (Funny Garbage)
A multi-talented interactive producer, programmer, designer and born showman, Fred (a.k.a. The Great Fredini), has been the creative and technical lead in the development of hundreds of projects at Funny Garbage. A member of FG's original lineup, he has been instrumental in developing the vision and overseeing the production of award-winning websites, animation, games and interactive applications for more than a decade.
Brian Wane (Smerc Design)
Brian is a game designer who has been developing games since 1996. He earned an MFA in Design and Technology from Parsons School of Design. In 2000 he founded SMERC, an award winning mobile and social game design studio located in Brooklyn. SMERC has created a portfolio of 175+games that have been played over 300 million times. Their clients include Nickelodeon, MTV, VHA, Cartoon Network, DreamWorks, Atari, Discovery and more. SMERC has become an industry leader in creating vibrant, provocative experiences that captivate and consume a player’s attention. SMERC is forging a new approach to the way people are entertained across all the places and devices they play. When Brian is not making games he enjoys roller coasters, swimming with dolphins and fine, fine art.
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