Following on from the introduction provided in Build Your Marketing Toolkit, this presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events.
Core concepts introduced include:
- Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle
- Promoting the event (with a sample promotional schedule and activities)
- Making the most of an online registration tool, with best practices focused on what information to ask for on registration form, social proof, payment/donation options, etc.
- Post-event actions, including review of stats and social activity and sending out a survey
Summary section includes checklists for following as well as review of presentation concepts. Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Join Randy Shannon of Web Strategies and learn how to tap the power of the internet to grow your business.
Web Strategies is a Microsoft Partner and has arranged to raffle off FREE Microsoft software at our events. Join us and you may go home with a copy of Windows 8 Professional!
About the Presenter
Randy Shannon is President of Web Strategies, an Internet marketing and web design and consulting firm that has been helping organizations tap the power of the Internet since 1997. A Novell-certified Internet Business Strategist and a Constant Contact Solution Provider and Authorized Local Expert, he is a frequent presenter on Internet related topics.!