These days everyone wants a viral, right? Marketing managers up and down the country are now looking for the creative agency with a magic wand to turn their relatively small number of pounds into millions of eyeballs.
Well, we're not sure about magic wands but if you're looking for viral magic then you should probably talk to The Viral Factory, the hosts of this months Glug.
We also think one simple statistic helps to summarise their work = 1.5 billion views.
The Viral Factory & Friends
Hosted by Matt Smith: Co-founder and Head of Strategy at The Viral Factory. He has in collaboration with Ed Robinson, Creative Director, created some of the world’s most engaging branded content like the Ford SportK pigeon and cat, the Trojan Olympic games, the Samsung LED sheep and the Diesel safe for work porn campaign.
Trojan Weight Lifting: http://www.trojangames.co.uk/video_highlights.shtml
Skype Laughter Chain: http://www.youtube.com/watch?v=p32OC97aNqc
Samsung LED Sheep: http://www.youtube.com/watch?v=D2FX9rviEhw
Samsung Dancing Girl: http://www.youtube.com/watch?v=lK7IzfLmyco
Founder of Opnuu and ex advertisement professional. She thrives in building environments in which innovation happens. She has helped many agencies and clients gain over 50 globally recognized awards in the last years, including Cannes Lion Grand Prix, Gold Clio, CNET award 07, The Big Win 2009, Top Digital campaigns and 2009 Globally and Digital Campaign of the decade.
She is now launching Opnuu a social enterprise venture that will facilitate lending and borrowing to an exclusive community online.
Rob has worked at The Viral Factory for the last 5 years, he pioneered UGC approach to brief solving, and believes that brands should advertise only by paying for great content to be made by people who make it already…sponsorship of good ideas if you will.
He is the creator of the cult website RATHERGOOD.COM which he founded in 2000.
Since then its unique menagerie of animals and songs - particularly his singing kittens and moon-obsessed Spongmonkeys - have developed a worldwide cult following. He writes, directs, sings and makes songs, animations, and comedy. He makes commercials, stuff for TV, music, promos, virals, and a bunch of other stuff. Joel is a member of the International Academy of Digital Arts and Sciences.
He is the writer, designer and illustrator and one quarter of the team responsible for creating and putting together The Framley Examiner, a peculiar local newspaper based in a town where everything never happens.
He also writes books, design artwork for books and CDs, create pictures for television, build websites and occasionally make music.
Thomas 'TomSka' Ridgewell is a young producer/director. He makes short films and animations and is working on TurboPunch.com. He is one of the many sensations on YouTube, check out his channel.
Venue & Date
Thursday September 29th September - 6pm - late
DJ Santero (UK Redbull Freestyle Champion)
Buy tickets here priced £5.50 - This normally sells out so get your tickets quick!
The first 250 people through the door on the night get either a burger or free drink courtesy of Source.
Ian & Nick
Glug London is sponsored by Source