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Glug London - September 29th - Come and get infected !

  • Sep 29, 2011 · 6:00 PM
  • This location is shown only to members

Hi Gluggers,

These days everyone wants a viral, right? Marketing managers up and down the country are now looking for the creative agency with a magic wand to turn their relatively small number of pounds into millions of eyeballs.

Well, we're not sure about magic wands but if you're looking for viral magic then you should probably talk to The Viral Factory, the hosts of this months Glug.

We also think one simple statistic helps to summarise their work = 1.5 billion views. 




The Viral Factory & Friends

Hosted by Matt Smith: Co-founder and Head of Strategy at The Viral Factory. He has in collaboration with Ed Robinson, Creative Director, created some of the world’s most engaging branded content like the Ford SportK pigeon and cat, the Trojan Olympic games, the Samsung LED sheep and the Diesel safe for work porn campaign.


Trojan Weight Lifting:

Skype Laughter Chain:

Samsung LED Sheep:

Samsung Dancing Girl:

Additional speakers:

Livia Bernardini

Founder of Opnuu and ex advertisement professional. She thrives in building environments in which innovation happens. She has helped many agencies and clients gain over 50 globally recognized awards in the last years, including Cannes Lion Grand Prix, Gold Clio, CNET award 07, The Big Win 2009, Top Digital campaigns and 2009 Globally and Digital Campaign of the decade. 

She is now launching Opnuu a social enterprise venture that will facilitate lending and borrowing to an exclusive community online.

Rob Wakefield

Rob has worked at The Viral Factory for the last 5 years, he pioneered UGC approach to brief solving, and believes that brands should advertise only by paying for great content to be made by people who make it already…sponsorship of good ideas if you will.

Joel Veitch

He is the creator of the cult website RATHERGOOD.COM which he founded in 2000.

Since then its unique menagerie of animals and songs - particularly his singing kittens and moon-obsessed Spongmonkeys - have developed a worldwide cult following. He writes, directs, sings and makes songs, animations, and comedy. He makes commercials, stuff for TV, music, promos, virals, and a bunch of other stuff. Joel is a member of the International Academy of Digital Arts and Sciences.

Alex Morris

He is the writer, designer and illustrator and one quarter of the team responsible for creating and putting together The Framley Examiner, a peculiar local newspaper based in a town where everything never happens.

He also writes books, design artwork for books and CDs, create pictures for television, build websites and occasionally make music.


Thomas 'TomSka' Ridgewell is a young producer/director. He makes short films and animations and is working on He is one of the many sensations on YouTube, check out his channel.


Venue & Date

Thursday September 29th September - 6pm - late


DJ Santero (UK Redbull Freestyle Champion)

Buy tickets here priced £5.50 - This normally sells out so get your tickets quick!

The first 250 people through the door on the night get either a burger or free drink courtesy of Source. 


Ian & Nick

Glug London is sponsored by Source

Join or login to comment.

  • A former member
    A former member

    Talks were OK but it would have been useful to see more commercial examples of viral work.

    September 30, 2011

  • Gareth B.

    Glug is now a regular event for me. Last night (29th Sept) was my second one and it was ace. The choice of speakers is brilliant, the work is exceptional and it's a nice crowd of people. Well done to Ian, Gemma & Nick on organising another top notch night.

    September 30, 2011

  • Jonathan H.

    Great meeting fun and varied people from different professions. Some of the speakers were better than others.

    September 30, 2011

  • Marc B.

    Lots of great info shared. Look forward to the next one.

    September 30, 2011

  • louise t.

    easy going and interesting. will attend the next one - am spreading the word.

    September 30, 2011

  • A former member
    A former member

    Very disappointed with the presentations. Too much about 'look at me - I'm a creative and I'm cool'. Not very insightful and was expecting a lot more. Will not be attending again.

    September 30, 2011

  • Noel L.

    TomSka and Joel Veitch were both grand! As expected. But the Opnuu presentation was very out of place, sorry but its a design event not a business pitch. Very irreverent to 90% of the audience. Also loose the chairs! It stagnates the room if you get one you don't get up and network and if you don't you miss the talks. No chairs = more people see "something", more people interacts, more people get to the bar = More happy gluggers.

    September 30, 2011

  • Zane A.

    Difficult to compete with UsTwos line up, third speaker, the useless omelette maker was great!

    September 30, 2011

  • Jason G.

    Some of the talks were completely useless and not on topic at all. I don't need someone to 'pitch the Internet' to me and tell me how wonderful it is to be able to work with people virtually (something we have been able to do now for at least 2 decades). I also expected to see more videos, how they were made, the thinking process behind them, stats on performance, next steps, etc.

    September 30, 2011

  • Bill M.

    A bit disappointed with the format of the presentations and the overall space, really overbooked (crowded), but most people seemed fine with it, so I could just chalk it up to expectations as this was my first Glug event.

    September 30, 2011

  • A former member
    A former member

    Not a lot of people really...and apart from the talks there where not much to do. Everyone left early. Well they should have keep one of the talks for later on the evening. So you have to stick around and socialise no? Great DJ by the way.

    September 30, 2011

  • Patricia

    It's unbelievable! Got here on time for vouchers... But the person in front of me took the last burger so they offer beer which I can't drink....and can't change for a coke or any other drink! Very frustrated!

    September 29, 2011

  • Jason G.

    On my way to this meetup looking forward to it.

    September 29, 2011

  • A former member
    A former member

    are we posting all kinds of viral vids? If so, here is something tsouk did for his girlfriends 23rd birthday:

    September 16, 2011

Your organizer's refund policy for Glug London - September 29th - Come and get infected !

Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

Regardless of the refund policy set by the organizer, Meetup may issue refunds on an organizer's behalf if we determine that Meetup's Payment Policies have been violated.

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