FCIP January Meetup - Topic E MAIL Marketing

E Mail Marketing -Best Practices and Neat Tricks-right from the masters at it -Constant Contact. 

Don't ignore this marketing method. It's a hands-on, low-cost approach with big ROI. 

This information-packed talk from a VP at the Western Headquarters of the email giant - Constant Contact - will show you how email marketing can help drive your business success.

Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty. 

You’ll learn how to start and continue to build a strong permission-based customer list… get your audience to open, read and act on your email… and use your past results to sharpen your email even further. 

Join invited guest Zak Barron from Constant Contact for a fast paced presentation. 

Appetizers will be served at 5:45 pm.


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  • Diana S.

    February 18, 2014

  • Peter W.

    I'm sorry to have missed the email meetup. The slides are very informative. I think discussions about email should focus less on formats, tables, etc. than on a headline and content that is valuable enough to move the reader to action. That calls for a message that is simple, compelling, timely or useful. To figure this out, consider the many email blasts you get. What makes you open one? What makes you respond? What makes you hit the delete key? Unsubscribe? Then do likewise.

    My pet peeves: Too frequent. Lots of information ( leave it on the website). Vendor focused.

    January 30, 2014

  • Ron Z.

    Here is the link to Zak's slides, feel free to download and review: http://codegeek.net/downloads/Email-Marketing--Simple-Strategies-for-SuccessZB.pptx

    January 30, 2014

  • Diana S.

    Design left-justified, too.

    January 28, 2014

  • Keri K.

    I was a bit disappointed by the presentation. Not a lot of new information was presented (for me) and Zach seemed disinterested in giving the talk. The presentation had a slant towards Constant Contact email platform and not email (in general) as merely a good weapon of marketing.

    January 22, 2014

    • Scott A.

      Thank you for that qualification, Mark. I guess I'm just confused now.

      January 27, 2014

    • Diana S.

      I agree with Zach. I work in graphics and website design. The graphics industry is trying to keep the content like text and images fluid. Then if you open the page on a small device, it flows to fill the tiny screen. With tables, you are locked into a very rigid format. Viewing it on a mobile device would probably then requiring scrolling left to right just to read it. The industry is using CSS (cascading style sheets) to control different layouts for different devices. You may have seen your phone start to load a page, and then switch to a mobile version automatically. It's good for those with visual problems too, because they can resize the designer's small type to suit their reading needs.

      January 28, 2014

  • Tim C.

    I thought the presentation was very good. Someone was going to post the presentation and speaker's notes. Where is that locate?

    January 23, 2014

  • Scott A.

    Very informative!

    January 23, 2014

  • Marc M.

    An interesting presentation. I am very pleased that after the last presentation I attended (about the future of Google, which I found very disappointing), yesterday brought up a lot of good talking points, from email size reevaluations to communication styles, to rough ROI numbers. Both the questions and the presentation were very helpful, thank you.

    January 22, 2014

  • Diana S.

    There was some good information- design with small height headers and small images, use ALT tags on the photos for the 67% of email programs that strip them out, keep the message short, 1 column for mobile, and use 1 call to action. Use sign up boxes everywhere, on every web page, etc. Thanks, Zach!

    1 · January 21, 2014

  • Mark T.

    Found some interesting new email campaign nuggets, and was impressed by the approachability of the company overall. Presenter paced it well and fielded lots of audience queries.

    January 21, 2014

  • Dr. Donna W.

    Just pulling in from Denver...be there asap.

    January 21, 2014

  • Katrina P.

    So sorry to miss this but I'm teaching my class that night. I might just have to hassle one of you after-the-fact for some highlights : )

    1 · January 15, 2014

  • A former member
    A former member

    Web developer student

    January 15, 2014

  • A former member
    A former member

    Web developer student

    January 15, 2014

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  • DataSplice

    Thank you for supplying appetizers and supporting our members!

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