The case for Content Strategy: Aka, “Let’s start a blog,” does not a content strategy make
Laura Bailey - Presenter
In today’s world, where brands are expected to be publishers, digital audiences are inundated with content. But how much of it is really useful to target audiences? How much truly guides in meeting business goals? And how much goes directly to the massive heap of content that never does what the creators intended it to? The answer to the last question is ‘a lot.’ Without strategy, best intentions can lead to ineffective digital projects and a waste of time and resources.
This talk will discuss why content strategy is a must and how you can employ systematic content strategy techniques to benefit your web site work and other digital content projects. We’ll explore how to ask the tough questions and plan for realistic, ROI-driven content that best aligns with business and user needs.
Laura is the digital content strategist for The Wilderness Society. In that role, Laura works to inform and inspire supporters and Americans to get involved and protect wilderness.
In addition to other digital projects, Laura has worked as an online editor, print editor, writer and reporter for a variety of print and online media, including the Gannett-owned Army Times newspapers, Military Times national news Web sites, and the Fort Collins Coloradoan print and online.
Read Laura's full bio: http://wilderness.org/bios/staff/laura-bailey