Content Strategy - FCIP March Meetup

The case for Content Strategy:  Aka, “Let’s start a blog,” does not a content strategy make
Laura Bailey - Presenter

In today’s world, where brands are expected to be publishers, digital audiences are inundated with content. But how much of it is really useful to target audiences? How much truly guides in meeting business goals? And how much goes directly to the massive heap of content that never does what the creators intended it to? The answer to the last question is ‘a lot.’ Without strategy, best intentions can lead to ineffective digital projects and a waste of time and resources.

This talk will discuss why content strategy is a must and how you can employ systematic content strategy techniques to benefit your web site work and other digital content projects.  We’ll explore how to ask the tough questions and plan for realistic, ROI-driven content that best aligns with business and user needs.

 

About Laura:

Laura is the digital content strategist for The Wilderness Society. In that role, Laura works to inform and inspire supporters and Americans to get involved and protect wilderness.

In addition to other digital projects, Laura has worked as an online editor, print editor, writer and reporter for a variety of print and online media, including the Gannett-owned Army Times newspapers, Military Times national news Web sites, and the Fort Collins Coloradoan print and online.

Read Laura's full bio: http://wilderness.org/bios/staff/laura-bailey

Join or login to comment.

  • Ron Z.

    FCIPros, here's the link to Laura's slides, which are now available through Google Drive. Enjoy: http://bit.ly/16hSlzj

    1 · March 27, 2013

  • Rob A.

    Great meeting! As always. This is just a great group.

    Here is a link to Gail Goodman's Keynote that I spoke about - it is very interesting and speaks to a lot of what this meeting was about. http://businessofsoftware.org/category/videos-of-2012-talks/

    March 22, 2013

  • John P

    Excellent case study presentation on the development and management of content strategy.

    March 22, 2013

  • Marianne M.

    I'm new to the area and the group. So far so good, I appreciate the thoughtful and well-prepared speaker, presentation, and group discussions. It brought in seasoned pros and neophytes all with good questions. We're bombarded with trends so much sorting the "wheat from the shaft," face-to-face is essential. Bravo to the organizers and participants!

    March 22, 2013

  • Mark M.

    Made me think about as an (aspiring) software engineer, what sort of tools can web developers build into sites that can assist content strategists. Great talk with thought provoking content!

    March 21, 2013

  • Christian C.

    Awesome! This was my first time-what a great program and group of tech and marketing pros!

    March 21, 2013

  • Tre' G. I.

    I'm sorry. I'm not able to make it tonight

    March 21, 2013

  • Jay J.

    Sorry had a conflict, seat is open.

    March 21, 2013

  • michelle v.

    schedule conflict. rats!

    March 21, 2013

  • Laurie M.

    I wrote an article about content marketing in Northern Colorado Business Report. Read it here: http://www.ncbr.com/article/20130111/EDITION0825/130109930/-1/COLUMNS15

    March 9, 2013

  • Jonathan H.

    Looking forward to my first meetup with you guys!

    March 5, 2013

  • Cecily C.

    Definitely coming, great topic.

    March 5, 2013

  • Marianne M.

    Ron told me about this group, I'm eager to check it out.

    March 5, 2013

  • Diana S.

    You must try the bacon-wrapped pretzels and lobster sandwich. Yummmmmm! Gravity 10 20 serves appetizers in the tasting room when they are open.

    February 22, 2013

  • Laurie M.

    I'd like to speak about this - if you'd have me!

    January 23, 2013

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