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New Meetup: Baking a Campaign: How Local Election Campaigns Can Win with New Media

From: Nate H.
Sent on: Tuesday, May 4, 2010 4:09 PM
Announcing a new Meetup for GrassrootsCamp!

What: Baking a Campaign: How Local Election Campaigns Can Win with New Media

When: Wednesday, May 12,[masked]:00 PM

Merc Bar
151 Mercer St
New York, NY 10012


Join Organizing 2.0 and GrassrootsCamp for our new media campaign strategy event in preparation for the 2010 elections. The goal: identify the best practices for local campaigns when using new media and online organizing.

Why are we calling it Campaign Baking? All too often, online strategy is an afterthought or a set of tactics divorced from the 'real' business of running a campaign. Baking with new media means thinking about online strategies holistically, including it in the campaign budget and timeline, establishing benchmarks for success and making superior technology choices. These strategies apply whether you are working to elect a particular person, championing legislation, or advocating for a cause so even if you're organization is not political, this is a great opportunity to learn key strategies from campaign winners.


Emily Williams, Senior Account Executive with MSHC Partners, a DC based political consultancy with a strong interactive practice. MSHC Partners has taken advantage of new media for local elections, helping to set the bar for how local campaigns should be baking it in.

Brian Keeler, Executive Director of RebootNY and owner of BK New Media. Many of us know Brian for his work on The Albany Project. He's a well known champion of better government for New York, and better campaigns for progressives.

This event is free, but only those who RSVP will get last minute venue changes or receive materials distributed to the audience. As always, the event will start at 6pm. We expect a full house - so don't be late!

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