New Meetup: SEO Techniques: How to Maximize Exposure for Your Non-Proft

From: Nate H.
Sent on: Wednesday, June 23, 2010 11:51 AM
Announcing a new Meetup for GrassrootsCamp!

What: SEO Techniques: Maximizing Exposure for Your Non-Profit

When: Wednesday, July 7,[masked]:00 PM

Where: (A location has not been chosen yet.)

Search Engine Optimization (SEO) is critical for making sure that your website gets discovered by possible supporters, members of the press, donors and volunteers. It's what makes your non-profit appear first in search results when people are searching for issues or causes, and it is the primary generator of website traffic. Optimizing your website or microsite for search engines is especially important when creating new non-profit organizations or launching new donor or activism campaigns. Just as important as optimizing your website is making sure that you are analyzing the results and continuously updating the site to maximize its effectiveness.

This meetup topic will cover the ins-and-outs of SEO, including

1. Keyword Research
2. Website Optimization
3. Link Building For Nonprofits
4. Keeping Content Fresh
5. Analytics

The presentation will be given by Laura Benack, ED of Grassroots.org as well as other members of the organization. Laura also recently agreed to help plan events for this meetup, so please welcome her as one of the new co-organizers!

LOCATION: we're still looking for a bigger space to hold our events on a regular basis. During the next week I hope to be doing some outreach to find a space and/or a sponsor for the event. If you know of any company or organization that would be able to host the event in a large event space, please write to me directly at nate (at) grassrootscamp.org.

A NOTE ABOUT THE SUMMER SCHEDULE AND GRASSROOTSCAMP "THE WEBSITE": we've been trying to do one event every two weeks for the last 6 months or so, but because of summer schedules that has been harder to coordinate. So for the summer we will be going to a once-per-month schedule, and then hopefully returning to more regular meetings after Labor Day. In the meantime I will be working on a more robust website for the group, and welcome anyone who wants to participate in that. If you want to help out, please drop me a note at nate (at) grassrootscamp.org.

Learn more here:
http://www.grassrootscamp.org/calendar/13887060/

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