When you see an ad on a website, where did it come from? The answer to that question might not be as simple as it sounds. Ads on the internet take a long, often roundabout journey to make it from the advertiser to you, a journey that sends them through companies like ad servers, ad networks, data platforms, DSPs, SSPs, and more. Worst of all, the fragmentation of the advertising industry means that even trying to get these systems to talk to each other can be a daunting challenge. With all of this complexity, how does the publisher know that they are showing the right ad for you?
That's where Ad Exchange comes in. We are building an open, transparent marketplace that connects online publishers, advertisers, and everyone in between to buy and sell display advertising in an easy and efficient way. No matter what platforms or technologies you use, Ad Exchange helps advertisers put their ads where they want---and helps publishers make sure they are getting the best value for their content. And we do all of this in a way that protects ad quality and reduces user-facing latency.
But it's not easy. To make sure that we can find the right ad, we have to build a globally-distributed, real-time system that handles hundreds of thousands of calls every second. We have to use sophisticated techniques to make sure that publishers' and users' interests are protected. And we have to build a marketplace that uses tools from game theory to ensure that all participants are treated fairly. Find out how we make it happen, and get a glimpse at the future of online advertising from the Ad Exchange engineering team.
The agenda for this event is:
5:30 - 6:30 pm: Attendees Register / Networking
6:30 - 6:35 pm: Welcome & Intro
6:35 - 7:35 pm: Presentation
7:35 - 8:00 pm: Q/A
Please note the change in venue to the 8th Avenue side of the building. If you mistakenly go to the 9th avenue entrance, building security will ask you to walk around the building (on the outside!) to the 8th Avenue side. The A,C,E trains stop on the 8th Avenue side of the building.
The RSVP name will be provided to the building security in advance - so please do register with your real name as this will significantly speed up registration. To allow all participants in the community to get clear visibility into their schedules, for all upcoming talks, we will make seating reservable a week prior to the event.
Google volunteers will also be present at the event to answer any questions you may have, look for people who are wearing "Google Wear".
See you there!