Big businesses spend millions on tools, consultants, strategies for SEO. What's a small designer and their small clients to do? Meanwhile, there are some easy, common-sense things we all can do to improve a site's SEO at no cost. And some smart strategies for effective SEM.
Panelists include Gloria Antonelli, a SEO wonk and Digital Bootcamp instructor with 6 years SEO experience. And Shawn Hazen, local graphic designer, who is the first to admit he's not a black-belt SEO but has accumulated a lot of good common sense tips and tricks.