UX and Design: It's where every cool web/mobile idea starts!

What is User Experience UX? What do IA (Information Architects) create? How are the two similar to design? How are they different? We've invited a few of the best UX experts in Chicago to discuss cool digital ideas...show their work...and explain the role of UX and IA in the process. Meet Brad Gerstein (http://www.linkedin.com/in/gersteinb), EVP at Thought Matrix, Ben Finch, Founder and Managing Director of Killswitch Collective (http://www.killswitchcollective.com/) and Pek Pongpaet (http://blog.pekpongpaet.com/speaker/), App developer and web entrepreneur. Hosted by the nice people at Digital Bootcamp and Chicago Portfolio School.