The time for a group like this for all of us entrepreneurs, small business, and local businesses in the area is long overdue and imperative for a number of reasons.
#1 There is wayyy too much information out there about how to market and grow a business. Everyone now a days is claiming to be a guru. Let's get together at our Meetups to talk about what works, and how to avoid wasting time and money on things that don't.
#2 On a personal level, I want to give back to others in Western NY. As you get to know me, you will find out that I've been very blessed to have a wonderful company, staff and clients. However, I've come to realize that most of the "damage" (in a good way) I've done has been for clients and other businesses outside of Western NY. It's time to give back. (Plus, I am one of the only people in the world allowed to use the Guerrilla Marketing content with others, and as the CMO of their firm, I've got all the material we need!)
#3 There are lots of networking groups, I belong to a select few and tend to prefer the term mastermind versus networking. Most networking events and groups are simply a waste of time. Like you, I'm very busy. I want to make sure that any Meetup we attend, most everyone walks away with feeling like that got something of value to take back to their business. I would like to see our Meetups each have a specific purpose and provide some killer content and ideas so everyone walks away happy every time.
The purpose of the group is for us entrepreneurs, small business owners and marketers to "tip the needle" in our favor towards success. Besides discussing content at our meetups, I would like for us to share our own experiences. Sharing experiences is much more powerful then simply sharing advice. I want to bring together business owners and marketers of all shapes in sizes, from a start up pizza shop to marketers at Delaware North. As long as you're willing to contribute, have some fun and work towards more success, we'd love to have you!