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Behaviorism 2.0 & Conditioned Reinforcement: An Exclusive Workshop with TAGteach

  • May 30, 2013 · 6:00 PM
  • This location is shown only to members

5/4 UPDATE: Early-bird registration has ended but the general admission is still discounted 80% from TAGteach's normal workshop pricing, so RSVP quickly.


As we discussed with Dr. BJ Fogg at our last event, Behaviorism is back and thriving. A highly successful example of applied operant conditioning is TAGteach, a unique teaching and training technology based on the science of B.F. Skinner; Dr. Julie (Skinner) Vargas says of TAGteach "This is what my father would have wanted for his science.TAGteach provides a user-friendly way to apply the principles of behavioral science to any endeavor that involves human behavior change.that focuses on the structured application of positive reinforcement. TAGteach was founded by Karen Pryor, author of "Don't Shoot the Dog", Theresa McKeon, and Joan Orr. I was initially introduced to their work by BJ Fogg at his inaugural "bootcamp" and their work has broad applicability for Habit Design. Supplies are limited, so RSVP quickly!

You'll want to RSVP quickly for this event for 3 special reasons:

1)We're very lucky that Theresa has graciously offered to fly across the country for our event

2)Theresa will provide an exclusive mini-workshop on TAGteach, normally a $500 value, just for Habit Design!

3)Our newest host is the cool, hip Runway Incubator who is providing a 1-day pass to their beautiful co-working facility (with potential for longer term stays). Some of SF's coolest startups call it home, so you'll definitely want to try out their sweet digs.

About TagTeach:

Doesn’t matter which methodology you follow, strategy you employ or medium you work in, if the teacher stands in front of the information, the learner will struggle to get it. TAGteach tools are designed to help you deliver information in a manner that encourages focus and then step back so the learner and the information can connect.  These tools have found success with a wide range of organizations including crews of large commercial fishing companies, professional golfers, lion trainers, university professors and parents of children with profound autism.

Some selected videos: The Neurobiology of TAGteach, User Stories, Teaching Swimming with TAGteach.

About Theresa McKeon:

After more than 30 years as a national level gymnastics coach, Theresa was determined to find a way to speed up skill acquisition for her athletes while simultaneously decreasing frustration all around. The answer was in the science of learning. The problem was the most beneficial tools defined in the “science” were clunky and difficult for coaches to procedurally implement.

In response, Theresa along with Joan Orr and Karen Pryor created TAGteach, a vehicle that transported the science of learning from the rigid rules of academia to the riotous world of live teaching and coaching. Today, Theresa designs and presents TAGteach workshops and seminars around the world and has adapted the technology in multiple fields including: education, business management, industrial education and safety, military, medical training, corrections, professional sports, and family communication.

Admission & At-the-Door Policy:

Admission fees help cover event logistics, food, drinks, video recording, and more. A friendly reminder: unlike QS whose corporate sponsors defray their event costs, we are not yet breakeven on our events. Your understanding is appreciated. It's unlikely, but if you'd like to try and see if there's room last minute at the door without an RSVP (no guarantees), there will be an additional $10 added processing/hassle fee at the door. We've had some unfortunate experiences with this in the past, so thanks in advance for your understanding!


Join or login to comment.

  • Theresa M.

    Just wanted to remind the attendees that there will be a TAGteach seminar in your area July 20-21.

    July 5, 2013

  • A former member
    A former member

    Super session! Theresa covered a lot of ground effectively in a short time. Loved the power of reduction, including WOOF!

    May 30, 2013

    • Anthony B.

      hey thanks for introducing yourself!

      May 31, 2013

  • Anthony B.

    Theresa was great! Thanks for organizing Michael!!!

    May 31, 2013

  • Sean C.

    Great presentation, great people, learned a lot.

    May 31, 2013

  • Lisa C.

    I loved it, but I am biased as I have been using TAGteach for years. My only wish is that the meeting was too short as TAGteach is so much more than 60 minutes allow.

    May 30, 2013

  • Angel S.

    Very cool--thx for putting this together!

    May 30, 2013

  • Angel S.

    Where is it? I'm at fox plaza and don't see 1355 market

    May 30, 2013

    • Angel S.

      Ah just realized it's behind the map fail

      May 30, 2013

  • Jorge m.

    Major bummer. I bought a ticket for $50 a few weeks ago, but my summer MBA class schedule changed. Would someone like to buy my ticket? If so email me: [masked].

    May 23, 2013

    • Lisa C.

      I am interested!

      May 23, 2013

    • Lisa C.

      Money sent. Thank you.

      May 24, 2013

  • Lisa C.

    I am looking forward to the program and have used TAGTeach for years in my work. Theresa is an excellent speaker and teacher.

    May 23, 2013

  • Trisha L.

    I am the +1 attending with Barry Nelson. :-) We are focused on behavior change in enterprise companies. Very much looking forward to this workshop, greeting friends, and making new ones!

    2 · May 23, 2013

  • Kyra

    Physician-entrepreneur in Fogg lab at Stanford...obsessed with behavior/neuroscience to increase happiness

    3 · May 1, 2013

  • Pamela D.

    Wish I could join - will be out of town.

    April 18, 2013

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