5 Winning Habit Design Case Studies, with Stanford DSchool & Oulu Wellness

  • October 1, 2013 · 6:00 PM
  • This location is shown only to members

UPDATE: We have added new fantastic speakers - Mahesh Grossman (President of The Author's Team), & Sunil Maulik (VP of DesignIt). They will be replacing Kendra Markle and Mark Feinholtz who may speak at a later event.

Exclusively at this meetup, researchers Jeremy Wood and Reeta Banerjee from the Stanford Persuasive Technology Lab, headed by BJ Fogg, will offer a sneak peak at the latest research in mobile app use and how it influences emotions.  A white paper is under development and will be released soon-and you'll be the first to hear these exciting findings! This session will offer an advance release of preliminary results from the mobile engagement studies and involve audience discussion.

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Welcome back, we hope you had a great Summer! Ours was hectic but fruitful (we'll share some exciting news at the event). Now, the Stanford Design School, the Oulu Wellness Institute of Finland, and we invite you to hear how 5 accomplished Habit Designers applied Habit Design successfully to their own personal habit development and the habits of others. These researchers were carefully selected for their extensive practice in Habit Design and each would normally merit their own dedicated event, but we'll be enjoying all 5 great speakers together in one short, fun evening.

Note: these talks may *not* be available later on our Vimeo channel, so be sure to RSVP quickly as we always sell out. 

Visitor parking & campus map can be found here: http://dschool.stanford.edu/about. Come to the DSchool Atrium. Wine, beer, water & light healthy snacks will be served.

Hope to see you there!

~ Michael & Dave

OUR FEATURED SPEAKERS:

Mahesh Grossman, president of The Authors Team, says that he has found from his own personal experience, as well as from that of his clients, that the more meaning something has for you, the easier it is to create a habit related to it. Mahesh will take you through 5 simple steps to discover the one habit that will bring you the most satisfaction, and how to practice it every day.

Sunil Maulik, VP of Business Development at DesignIt, will share how he learned to floss, workout, and eat more veggies as sustainable habits that lasted beyond 100 days. His talk will cover the role of quantification, gamification, social support, and more.

After failing year after year, Jaime Zepeda (Great Place to Work) decided to turn his New Year's resolutions into habits, and focused on finding proven ways to build these positive habits throughout the year. 

Cesar Milan, a.k.a. "The Dog Whisperer", is fond of saying "I help animals, but I train people." At our last event, we showcased the surprising effectiveness of TAGTeach in applying conditioned reinforcement for sustainable behavior-change, which had origins from animal training. Lisa Clifton-Bumpass has applied TAGTeach successfully to physical therapists, yoga and Pilates instructors, cyclists, parents, and others for recovering from significant injuries. She'll share some entertaining stories of how resilient and impactful this method can be even if applied outside the animal training context.    

Jeremy Wood and Reeta Banerjee from the Stanford Persuasive Technology Lab will be presenting brand-new research on the use of mobile applications and the emotions elicited by app use-and the emotions that drive people to use applications on the device always with them.  This research will be published as a white paper soon, this is the first public presentation and the audience will have a chance to comment on the research, and what that means for app development.

Admission & At-the-Door Policy:

Admission fees help cover event logistics, food, drinks, video recording, and more. There's an additional $10 added processing/hassle fee at the door. Reservations are non-transferable. Thanks in advance for your understanding.


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  • Markus M.

    Thank you for interesting stories!

    If Stanford needs any first hand experience, statistics or help from an app developer e.g. for studies, our company is more than willing to help!

    All the best,
    Markus
    RecoApp
    [masked]

    October 11, 2013

  • Elizabeth

    Great group of attendees and interesting presentations.

    October 2, 2013

  • Katharine

    I'm particularly interested in how to nudge a group of people who help others collaborate well, collaborate better among themselves....particularly in instilling the habit of using a centralized project management tool vs. Google Docs and emails. I want to help the team scale but people seem stuck in the 'fire fighting' mindset and have difficulty sticking with any new processes....

    September 17, 2013

  • Bonnie F.

    I am always wondering what combination of technology tools will help nudge behavior change.

    1 · September 9, 2013

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