Follow the money: How to pay for the future of quality digital journalism 

  • March 5, 2013 · 7:00 PM


Gawker is betting its future on affiliate links mixing "commerce journalism" with content. The Atlantic has posted ads for Scientology almost indistinguishable from its own reporting. As advertising prices continue their steady plunge, online journalism is scrambling for a better business model to finance the future.

Come see three people intimately involved in finding the answer. Nate Weiner of Pocket, Jim Giles at MATTER and Evan Hansen of Wired.com will share their experiences turning compelling, long-form journalism into revenue for creators and publishers. We'll see if a digital future exists for quality content, or if we're stuck with cat photos and tech blogs 4evr. Can you sell directly to subscribers to fund a publication? How big is the audience for long form journalism really? Who holds the cards in our new media world: publishers, content creators or the audience?

Come ask your own questions at the next Hacks/Hackers event at KQED at 2601 Mariposa St., on Tuesday, March 5 at 7 PM. Discover the future of online journalism.

Speakers:Nate Weiner, founder/CEO of Pocket (http://getpocket.com)
Evan Hansen, former Editor in Chief, Wired.com
Jim Giles, co-founder and editor of MATTER (https://www.readmatter.com/)

Agenda:
7-7:30 -- Networking
7:30-8:30 -- Presentation and discussion
8:30-9:00 -- More networking

 

 

 

 

Join or login to comment.

  • Kyle T.

    PandoDaily, a venture funded tech media company, recently had two interesting articles on media and funding. One was a response to the recent The Atlantic hubbub, http://pandodaily.com/2013/03/0...­ and another was about starting a content company and display ads http://pandodaily.com/2013/03/0...­

    1 · March 7, 2013

  • Cameron

    Unfortunately I wasn't able to attend the meetup, but I wanted to make sure that you all had seen this conversation about how bad pay has gotten in journalism. Journo says Atlantic asked for free content, usually pays $100/article: http://natethayer.wordpress.com...­

    Atlantic doesn't really deny: http://bit.ly/XoL3r3­

    March 7, 2013

    • Dan R.

      This Felix Salmon post on that controversy is a good read: http://reut.rs/YE7mrE­ . As editorial director at a small nonprofit publisher, I'm still able to pay halfway decently for print, but we end up relying on interns and staff for the web specifically because we have yet to crack the nut of digital revenue. And even if/when we do, Salmon's points hit home for me: For the web, it's often better to get even part-time ongoing staff who can provide consistent content vs. freelancers.

      March 7, 2013

  • Burt H.

    I put together a post about the event on the Hacks/Hackers blog, take a look here: http://hackshackers.com/blog/20...­

    2 · March 6, 2013

  • Evelyn M.

    Interesting as always. My only regret is that the "Climate Desk" Hanson mentioned at the end didn't come up earlier, as it is an interesting model that deserved some exploration.

    1 · March 6, 2013

  • Pamela Mays M.

    I declined to attend because of the Bay Lights opening event, which was fabulous, btw.

    1 · March 6, 2013

  • Dan R.

    Love Hacks Hackers and speakers were fine, but more networking and less sitting would have been super. Need to keep a lid on talks, make sure there's plent of q and a, then post event socializing

    March 5, 2013

    • Ricky W.

      Maybe start earlier next time so we have more time to do both? :-)

      March 6, 2013

  • J H.

    Great panel, great info!

    March 6, 2013

  • Alison K.

    I seem to have left my scarf at the presentation -- did anyone happen to pick it up? It's beige with white birds... Wonderful meeting everyone -- it definitely lifted my spirits about the future of digital journalism!

    March 5, 2013

    • Andrew A.

      Hi Alison. I saw your scarf on a chair. I'll check in the morning if our facilities staff put it somewhere. Glad you enjoyed the event!

      1 · March 5, 2013

    • Kyle T.

      I found the scarf and have it. I'll direct message you so we can figure out a pickup.

      March 6, 2013

  • Gordy S.

    Very good. Will start stockpiling sandbags for imminent final collapse of already-well-eroded editorial firewall.

    1 · March 6, 2013

    • jules o.

      YES, that breakdown of the barrier between church and state is what most worries me, as well.

      March 6, 2013

  • Josh W.

    Good information and lively conversation. Thank you kindly.

    March 5, 2013

  • Ricky W.

    Perfect. My company is solving the exact same problem a news company right now (linking is the secret!!). Money is so complicated :-p

    March 5, 2013

    • Ricky W.

      How have you been Jules?!?! (think last time was at another meetup?). Tweet me at @kinwong when you're there. Love to give you an update. We're already making money for some publishers :-)

      March 5, 2013

    • jules o.

      Yep, we talked food as well as money. Let's share updates F2F. I'll try to get there a bit early. My Snowcial Lightning Round talk from this wknd is at www.youtube.com/julesold­er

      March 5, 2013

  • Michael C.

    Hey everyone, Please note that we've changed the location to KQED 2601 Mariposa Street, San Francisco, CA. We've sent out messages to those that RSVP'd but this is just to confirm. See you tonight. Michael

    March 5, 2013

  • dan t.

    Sorry to say that I have to be stuck at home to wait for a service call. I'd love to know if any attendees who might have, you know, writing skills could take notes! I'd read that.

    March 5, 2013

  • Ben G.

    Can't wait.

    March 5, 2013

  • Liz E.

    So bummed I can't make this - sounds great. Hope folks will tweet it (what's the hashtag?) and somebody will upload an audio or video file afterwards. Or (dreaming) livestream it.

    March 4, 2013

  • Diane B.

    ok saw Burt and he helped me understand this is TOMORROW - hope I can still come!

    March 4, 2013

  • Diane B.

    so bummed I cannot make it. Please tell me what the future holds!!

    March 4, 2013

  • Tom A.

    I am anxious to hear the answer to the $6,400 question (that is the $64,000 question divided by 10 for the net's deflationary impact.).

    1 · February 27, 2013

  • Kevin

    Excited for this!

    February 23, 2013

  • Diane B.

    I will be late if I can make it but this sounds good!

    February 20, 2013

  • susan m

    sounds excellent, great topic.

    February 20, 2013

  • jules o.

    Great, important topic. I'm in.
    — jules

    February 20, 2013

People in this
Meetup are also in:

Sometimes the best Meetup Group is the one you start

Get started Learn more
Katie

I'm surprised by the level of growth I've seen since becoming an organizer, it's given me more confidence in my abilities.

Katie, started NYC ICO

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy