Follow the money: How to pay for the future of quality digital journalism
- March 5 · 7:00 PM
Gawker is betting its future on affiliate links mixing "commerce journalism" with content. The Atlantic has posted ads for Scientology almost indistinguishable from its own reporting. As advertising prices continue their steady plunge, online journalism is scrambling for a better business model to finance the future.
Come see three people intimately involved in finding the answer. Nate Weiner of Pocket, Jim Giles at MATTER and Evan Hansen of Wired.com will share their experiences turning compelling, long-form journalism into revenue for creators and publishers. We'll see if a digital future exists for quality content, or if we're stuck with cat photos and tech blogs 4evr. Can you sell directly to subscribers to fund a publication? How big is the audience for long form journalism really? Who holds the cards in our new media world: publishers, content creators or the audience?
Come ask your own questions at the next Hacks/Hackers event at KQED at 2601 Mariposa St., on Tuesday, March 5 at 7 PM. Discover the future of online journalism.
Speakers:Nate Weiner, founder/CEO of Pocket (http://getpocket.com)
Evan Hansen, former Editor in Chief, Wired.com
Jim Giles, co-founder and editor of MATTER (https://www.readmatter.com/)
Agenda:
7-7:30 -- Networking
7:30-8:30 -- Presentation and discussion
8:30-9:00 -- More networking
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Kyle Taborski
PandoDaily, a venture funded tech media company, recently had two interesting articles on media and funding. One was a response to the recent The Atlantic hubbub, http://pandodaily.com/2013/03/0...
and another was about starting a content company and display ads http://pandodaily.com/2013/03/0...1 · March 7
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Cameron
Unfortunately I wasn't able to attend the meetup, but I wanted to make sure that you all had seen this conversation about how bad pay has gotten in journalism. Journo says Atlantic asked for free content, usually pays $100/article: http://natethayer.wordpress.com...
Atlantic doesn't really deny: http://bit.ly/XoL3r3
March 7
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Dan Rademacher
This Felix Salmon post on that controversy is a good read: http://reut.rs/YE7mrE
. As editorial director at a small nonprofit publisher, I'm still able to pay halfway decently for print, but we end up relying on interns and staff for the web specifically because we have yet to crack the nut of digital revenue. And even if/when we do, Salmon's points hit home for me: For the web, it's often better to get even part-time ongoing staff who can provide consistent content vs. freelancers.March 7
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Burt Herman
I put together a post about the event on the Hacks/Hackers blog, take a look here: http://hackshackers.com/blog/20...
2 · March 6
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E.B. Boyd
Thx for putting that together - I reposted it to SPJ-NorCal's FB page. http://www.facebook.c...
March 7
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Evelyn Messinger
Interesting as always. My only regret is that the "Climate Desk" Hanson mentioned at the end didn't come up earlier, as it is an interesting model that deserved some exploration.
1 · March 6
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Mike Kahn
KQED and CIR have been doing a lot of collaborations which seem to have a similar pooling resources model. Here's a very recent example that is cross platform: http://blogs.kqed.org...
March 6
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Pamela Mays McDonald
I declined to attend because of the Bay Lights opening event, which was fabulous, btw.
1 · March 6
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Dan Rademacher
Love Hacks Hackers and speakers were fine, but more networking and less sitting would have been super. Need to keep a lid on talks, make sure there's plent of q and a, then post event socializing
March 5
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Alison Kjeldgaard
I seem to have left my scarf at the presentation -- did anyone happen to pick it up? It's beige with white birds... Wonderful meeting everyone -- it definitely lifted my spirits about the future of digital journalism!
March 5
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Andrew Alvarez
Hi Alison. I saw your scarf on a chair. I'll check in the morning if our facilities staff put it somewhere. Glad you enjoyed the event!
1 · March 5
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Kyle Taborski
I found the scarf and have it. I'll direct message you so we can figure out a pickup.
March 6
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Gordy Slack
Very good. Will start stockpiling sandbags for imminent final collapse of already-well-eroded editorial firewall.
1 · March 6
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jules older
YES, that breakdown of the barrier between church and state is what most worries me, as well.
March 6
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Ricky Wong
Perfect. My company is solving the exact same problem a news company right now (linking is the secret!!). Money is so complicated :-p
March 5
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Ricky Wong
How have you been Jules?!?! (think last time was at another meetup?). Tweet me at @kinwong when you're there. Love to give you an update. We're already making money for some publishers :-)
March 5
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jules older
Yep, we talked food as well as money. Let's share updates F2F. I'll try to get there a bit early. My Snowcial Lightning Round talk from this wknd is at www.youtube.com/julesold
erMarch 5
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Michael Coren
Hey everyone,
Please note that we've changed the location to KQED 2601 Mariposa Street, San Francisco, CA. We've sent out messages to those that RSVP'd but this is just to confirm. See you tonight.
Michael
March 5
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dan turner
Sorry to say that I have to be stuck at home to wait for a service call. I'd love to know if any attendees who might have, you know, writing skills could take notes! I'd read that.
March 5
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Liz Enochs
So bummed I can't make this - sounds great. Hope folks will tweet it (what's the hashtag?) and somebody will upload an audio or video file afterwards. Or (dreaming) livestream it.
March 4
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Diane Bisgeier
ok saw Burt and he helped me understand this is TOMORROW - hope I can still come!
March 4
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153 attended
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Burt Herman
Co-Organizer
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David Boyle +1
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Dennis Woo
Checked-in -
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Lila LaHood
Assistant Organizer
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Andre Pascual
Checked-in -
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Nick Cicero +1
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Ed Koster
Checked-in -
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Natasha +1
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