Gawker is betting its future on affiliate links mixing "commerce journalism" with content. The Atlantic has posted ads for Scientology almost indistinguishable from its own reporting. As advertising prices continue their steady plunge, online journalism is scrambling for a better business model to finance the future.
Come see three people intimately involved in finding the answer. Nate Weiner of Pocket, Jim Giles at MATTER and Evan Hansen of Wired.com will share their experiences turning compelling, long-form journalism into revenue for creators and publishers. We'll see if a digital future exists for quality content, or if we're stuck with cat photos and tech blogs 4evr. Can you sell directly to subscribers to fund a publication? How big is the audience for long form journalism really? Who holds the cards in our new media world: publishers, content creators or the audience?
Come ask your own questions at the next Hacks/Hackers event at KQED at 2601 Mariposa St., on Tuesday, March 5 at 7 PM. Discover the future of online journalism.
Speakers:Nate Weiner, founder/CEO of Pocket (http://getpocket.com)
Evan Hansen, former Editor in Chief, Wired.com
Jim Giles, co-founder and editor of MATTER (https://www.readmatter.com/)
7-7:30 -- Networking
7:30-8:30 -- Presentation and discussion
8:30-9:00 -- More networking