How to accidentally start a global movement in a year (with Sanderson Jones)

*Ticket price includes pizza & beers*

Schedule for the night:

6.30 Arrivals, beers 

7.20 Intro from Laurence McCahill, founder of The Happy Startup School 

7.30 Sanderson Jones, co-founder at Sunday Assembly on 'How to start a global movement in a year'

8.00 Questions

8.15 Drumming up startup serendipity 

8.30 Networking, Pizza

9.30 Close

For this month's session at Poke we welcome Sanderson Jones...

Sanderson Jones is the co-founder of The Sunday Assembly a godless congregation that celebrates life. He started it in January 2013 with his friend, and fellow comedian, Pippa Evans as local community project in Islington. Then it went viral.

You'll be able to learn loads from his journey and how you can apply many of the principles to your own startup. The hardest part for any new venture is finding and retaining a captive audience and Sanderson has first-hand experience of how a new idea can take a life of it's own.

There are now 28 Sunday Assemblies across the world, with thousands more folk asking to start them in 2014. In London hundreds meet to sing great songs, listen to interesting talks and give it up for being alive. It's meteoric rise caused The Daily Beast to call it "the world's fastest growing church".

Sanderson will go through the design, the accidents, and the sheer good fortune, that led to this outcome.

Before becoming whatever job you would call it, Sanderson was a stand up comedian, who sold all the tickets to his shows by hand, then researched the audience that were coming, and incorporated their social media into the performance. In September 2012 he became the first person to sell out the Sydney Opera House by hand, and also sold out the Union Chapel.

Until February 13th 2014 he was the world record holder for the world's longest hug. He plans on winning that title back within the year.

This promises to be one of our best events yet. As usual the ticket price includes pizza, refreshments & friendly folk. And hopefully you'll learn a thing or two – about life, building a tribe and marathon hugs.

It's the day of the budget (boo), but the day before the 2nd UN International Day of Happiness (yay) which we're supporting. The theme will be Reclaim Happiness, so keep your eyes peeled nearer the time on how you can get involved. 

Hope to see you there!

Join or login to comment.

  • al

    Superb story telling, lots of good take outs, great event

    1 · March 20, 2014

  • Craig J W.

    Inspiring talk by Sanderson, like he says the messages are simple we just need to be constantly reminded!
    Thanks also to the Spook team for putting on the show. And thank you to all the truly interesting people I had the chance to talk with.

    I promised a few people I would post my details here but I realise my profile picture shows Joseph Conrad and I'm not entirely sure why! So if you don't recognise me as a famous, but long passed away, Polish/English author, I was talking about how simple process flow charts can be used to engage people from diverse areas of expertise. And how teams can become more effective through talking about what and why they do what they do.

    You can get me at [masked] or take a look at our site We're open for beta so if you want to take a look let me know. Or if you want feedback on your own project feel free to add me to your lists or get in contact. Thanks!

    March 20, 2014

  • Glen C.

    Very entertaining. But not entertainment...

    March 19, 2014

  • Glen C.

    Very entertaining. But not entertainment...

    March 19, 2014

  • A former member
    A former member

    Free Branding workshop on this Friday 21st March 10.30am at Google Campus. Hosted by Visual Storytelling Studio, Nucco Brain, and Branding Agency, Jog Ltd. Only a few places left!

    March 19, 2014

  • Glen C.

    We took our time... but HappiJar is available now in the App store. Looking forward to feedback :) Many thanks.

    March 14, 2014

    • Laurence M.

      laurence [at] spook studio [dot] com

      1 · March 17, 2014

    • Glen C.

      Obviously ;)

      March 17, 2014

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