This was a totally worthwhile event. Sharon Wood shared some very valuable and practical advice. One insight in particular was: listen to what your clients are saying but also to what they are NOT saying, because they don't always know what they want or need. I went away thinking about this paradoxical advice... So, consider the case of the recent GM-Facebook issue, and that cancelled $10M ad account. The official story is that GM wanted full screen ads, but Facebook refused. But maybe GM was really sayig was simply that they wanted more engagement, and was tired of being relegated to the sidebars. If we consider what GM was NOT saying vs. what they WERE saying, we can see that "full-screen" was probably just a metaphor for their underlying goals of having more impact. But rather than "listen between the lines" and pursue an outside-the box-solution, FB apparently overlooked what was NOT being said... But I digress: Yes, the Thinking Outside the Box Hatchery event was excellent.
0 · June 6
How long is this estimated to last? Thank you
0 · May 22
I'm sure Sharon will answer in the session more specifically if you ask. It is a bit broad. Generally its a multidepartment close process. Relationships matter a lot. Know what their immediate concerns are and address them. There is usually an executive pain that needs to be solved. Sell top down.
0 · May 21
Refunds are not offered for this Meetup.