Closing Deals with Major Brands and Thinking outside the Box
- June 1, 2012 · 4:00 PM
Due to high demand, we are arranging a session with biz dev rockstar Sharon Wood
In all my years of meeting companies and entrepreneurs. She is hands down the best I've seen -- with the track record, poise, and ability to get it done.
To keep this an intimate setting. We will cap the audience to 40 seats.
Who should come: Consider this advanced sessions. Please come only if you have selling responsibilities with your company and are currently selling to brands, in the mobile or digital space.
• 33 year career of break through achievements
• 15 years in entertainment marketing, creating entertainment marketing platforms for major brands, such as Burger King, Miller Brewing Company, Kraft-Nabisco, Major League Baseball, the NFL and the Olympics
• 17 years in digital games and entertainment. Launched Grand Theft Auto. First to use a series of television specials to launch an unbranded game. First to use a fan site as official game site. Created partnerships with Pepsi, Frito Lay, MTV, Seventeen Magazine and the Geena Davis Institute on Gender in Media.
Keep us posted on what is valuable to the success of your business and we will arrange for a deep dive into experts to address.
All future Hatchery events are free for members of The Hatchery space (500 Seventh Ave, 17th floor)
All others $10
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Brian McClain
This was a totally worthwhile event. Sharon Wood shared some very valuable and practical advice. One insight in particular was: listen to what your clients are saying but also to what they are NOT saying, because they don't always know what they want or need. I went away thinking about this paradoxical advice... So, consider the case of the recent GM-Facebook issue, and that cancelled $10M ad account. The official story is that GM wanted full screen ads, but Facebook refused. But maybe GM was really sayig was simply that they wanted more engagement, and was tired of being relegated to the sidebars. If we consider what GM was NOT saying vs. what they WERE saying, we can see that "full-screen" was probably just a metaphor for their underlying goals of having more impact. But rather than "listen between the lines" and pursue an outside-the box-solution, FB apparently overlooked what was NOT being said... But I digress: Yes, the Thinking Outside the Box Hatchery event was excellent.
June 6
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Anthony Jones
Is there a way to get Sharon Woods email - I have a followup question I would like to ask her.
June 4
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YAO-HUI HUANG
1 hour minimum, if there are more questions then i'm sure she'll stay later. :)
May 22
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A former member
How long is this estimated to last? Thank you
May 22
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YAO-HUI HUANG
I'm sure Sharon will answer in the session more specifically if you ask. It is a bit broad. Generally its a multidepartment close process. Relationships matter a lot. Know what their immediate concerns are and address them. There is usually an executive pain that needs to be solved. Sell top down.
May 21
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Andrew Ward
As a startup with a very innovative service, what are best strategies for targeting big companies to approach and what are the top three mistakes entrepreneurs should avoid with their approach?
May 21
36 attended
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yves salama
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Brittany Haas
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David Markowitz
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A former member
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A former member
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A former member
Your organizer's refund policy for Closing Deals with Major Brands and Thinking outside the Box
Refunds are not offered for this Meetup.
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