The Hatchery - New York Dot Comers

Breaking through agencies with Paul Gelb, VP Mobile Practice at Razorfish

July 13, 2012 · 12:00 PM
The Hatchery

Who isn't selling to brands and agencies these days. Bringing you the tricks of the trade from the inside. Mobile genius from insights to business trends. This is where the industry is going and how you get in.

To keep this an intimate setting. We will cap the audience to 40 seats.

Who should come: Consider this advanced sessions. Please come only if you have selling responsibilities with your company and are currently selling to brands, in the mobile or digital space.

VP Mobile Practice, Razorfish

Adweek named Paul Gelb among Media All-Stars who "was doing mobile before mobile was cool."

Paul is the Vice President and Founder of the mobile practice at Razorfish. He joined Razorfish, the largest interactive and #4 ranked agency by Ad Age’s prestigious A-List. in 2007 as an MBA intern. The mobile practice’s service offering includes integrated strategy engagements, application and site design and development, messaging, media planning and buying, search and ad creative. Paul’s passion for mobile and leadership has led to an unrelenting output of groundbreaking mobile work for over 70 clients. The mobile practice has created many of the most successful sites and apps, including 17 applications that were listed in the iTunes App Store, the top branded application of 2008, a top ranked free iPad application, a top grossing iPad application and a commerce experience that generated over $5 billion in transactions. Paul’s success has not gone unnoticed. He was the youngest executive to receive Mediaweek’s Media All-Star award. The practice was recognized by Forrester as a mobile marketing agency Industry Leader, their top rating. His clients have won mobile marketer of the year, luxury mobile marketer of the year and a Cannes Lion. Paul's groundbreaking work and point of view have been sought out by and received press in the New York Times, WSJ, Adweek, Ad Age, Fast Company, Mashable, Wired, Contagious, SAI, MediaPost, Digiday & Mobile Marketer. Recent conference speaking engagements Television Upfront, SXSW, Mobile Upfront, IAB, Advertising Week, OMMA, Proxxima (Brazil), MMA, The Mobile Show (Dubai), INMA, Digiday, DMA, Digital Hollywood, SEMPO, Admonsters, SAI, Wharton and Harvard.Paul is also an advisory board member for several companies. Prior to Razorfish, he worked on many of the largest real estate transactions in history at the Weitzman Group as a Marketability and Feasibility Consultant and at SL Green as an Acquisitions, Dispositions and Structured Debt Financial Analyst. Paul received a BS from Cornell University and an MBA from UCLA

Keep us posted on what is valuable to the success of your business and we will arrange for a deep dive into experts to address.

All future Hatchery events are free for members of The Hatchery space (500 Seventh Ave, 17th floor)

Lunch is included.

Join or login to comment.

Steve Brady

This meet up gave me practical down to earth advice and methods that make sense.

0 · July 14
Steve Brady

I just came from this Meet Up and I have to say it was very engaging, informative, insightful and very COOL! If you're looking to learn about mobile advertising, Paul Gelb is definitely a guy at the forefront. THANK YOU Razorfish!!!

0 · July 13
Martha Garvey

Will have to miss. Could those who have to miss get the slides? Thanks.

0 · July 13
Steve Brady

I'm happy to go to this. Looking forward to the opportunity to learn!!

0 · July 12