Digital ads are here to stay. Everyone who has an Internet business has knows how lucrative the space can be, but not too many know how to close deals with the movers and shakers in the industry. Cynthia does, and once you come get the scoop directly from her, so will you.
Who should attend: Those of you who have selling responsibilities with your company and are currently selling to brands, in the mobile or digital space.
Cynthia Glasbrenner former Managing Partner of MediaCom. Cynthia oversaw all planning activities on Subway, Sargento, Staples, Edible Arrangements and Husquavarna and manages the senior relationships with all clients. She has a keen understanding of real time retail needs and provides intensive focus on integrated campaigns and active branding solutions from strategic development through tactical execution.
Prior to joining MediaCom, Cynthia worked at Digitas as Vice President, Group Director for four years. In that role, she oversaw all digital and offline media planning and buying activities for Kraft Foods, Equifax and SunTrust Bank in multiple offices including Chicago, Atlanta and New York. She launched the Media Department in the Atlanta office in 2009 and worked to generate a new team seamlessly into the existing Digitas media network. Her work on Kraft earned her an Effie Award as part of the Ritz “Open for Fun” Campaign in 2009.
Prior to Digitas, Cynthia joined the client side at Coca-Cola North America in 2001. At Coke, she has many responsibilities including Regional Media Directors for both Northeast and West Regions and then North America Strategic Media Director overseeing all planning activities for the My Coke Rewards Loyalty Program and all Minute Maid and Juice Brands. She managed the agency relationship for her brands with Mediavest in New York and acted as liaison to the Brand Teams. Additionally, she was the team lead on cross functional Mobile and Global Word of Mouth Marketing teams and created activation programs to support the launch of American Idol and the 2004 Olympics in Greece.
Cynthia has her MBA in Marketing and International Management from Tulane University and a Bachelor of Science degree in Advertising from Arizona State University. She enjoys golf, tennis and baking anything with chocolate.