The Hatchery - New York Dot Comers

Investor Series with Brian Cohen, NY Angels

November 30, 2012 · 4:00 PM
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The first step of many startup investments starts with angel investors. Come hear Brian Cohen head of New York's largest angel network talk about angel investing and how he sees investing and picking entrepreneurs. Also stepping into the role of founders, what its like on both sides. From investor relationships to negotiating the deals.

Who should attend: If you are looking to raise money or launching tech companies, this is the angel you want to speak with.

Brian is the Chairman, Board of Directors of NY Angels. He created iFluence PR a strategic behavioral-based communications consultancy for the new earned influence/social media community. Its focus is on understanding determinant business success factors and using qualitative customer research matched with highly aggressive guerrilla communications techniques to achieve client marketing objectives while providing the greatest financial value possible.

Developed Good Cause Communications, the first full-service not-for-profit PR firm designed to meet the needs of struggling non-profits. Its planned newswire, GoodCauseNews.org will be the first free newswire for struggling non-profits and PublicRelationsCares.com will be the first social responsibility volunteer program for public relations professionals. Founded GlobalComm/TSI (Technology Solutions, Inc.in 1983. TSI was the first science and technology strategic marketing and public relations agency in New York and one of the first such specialists in the United States. In 1996, TSI was recognized as the #1 fastest growing public relations agency in the United States. Nearing 200 employees with 5 offices, he sold the company to The McCann Erickson World Group, part of the Interpublic Group of Companies in 1997. As a hallmark of TSI's collaborative work with nearly 1,000 companies during its 17-year tenure, they began a 14-year partnership with Sony Corporation of America in 1986. During that time, TSI provided strategic communications counsel to all Sony's computer, business professional, and consumer products divisions and introduced more than 100 "bleeding-edge" products. In that same year, TSI began an alliance with the IBM Corporation that grew to represent more than 50 IBM divisions providing all levels strategic communications/media relations counsel. Brian specifically media trained hundreds of IBM management on how to talk to and work with the media and analyst communities. As a testament to the success of this relationship, TSI received the Gold CIPRA award (#1 Public Relations program) in 1998 for the IBM Deep Blue/Gary Kasparov Chess Match concept development and public relations program.

Brian created and instituted the RPM (Rapid Publicity Marketing) model of strategic communications. This tightly integrated approach to publicity gave clients a quick market edge and was designed to discover and leverage a company's key strengths as well as mitigate their destructive weaknesses. TSI's client list read like an entrepreneurial who's who list of leading technology companies in computing, communication, software, education, and entertainment all supported by an integrated matrix of professionals in research, strategic planning, media placement, video production and event management.

Additionally, Brian started Focus Technology, a Focus Group company that provided qualitative research and beta site utilization services. Brian provided all development and moderating support.

Before launching TSI, Brian was a founding publisher of Computer Systems News and InformationWeek magazine at CMP Publications. While in graduate school, he was involved with pioneering computer trade publications including Personal Computing Magazine and Minicomputer News from Benwill Publishing. Brian received two Honor B.S. degrees from Syracuse University in Biology and Speech Communications. He also received a Masters Degree in Science Communications from Boston University's School of Public Communications in 1978 and currently serves on the Dean's Advisory Board of Directors.

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Umit D. Sami

I enjoyed this hatchery event. Brian's open floor Q&A style was engaging and informative. Looking forward to the next one.

0 · December 4
Jeffrey Boudin

My three-week-old son needed help at home, so I could not attend. I look forward to the next opportunity.

0 · December 1
YAO-HUI HUANG

Yes this is going to be rescheduled due to the storm. Please keep notice next week for new time.

0 · November 2
Nina Yankowitz

My understanding is that it was cancelled until further notice as to when the meeting can be rescheduled.

0 · November 1
Matthew Schmaus

Is this event still taking place? Does the location have power yet?

0 · November 1
Michael Scott

Is the RPM model affordable, even short-term, for a one person startup before funding?

0 · October 28