Bruce Haymes is the senior vice president of global business development and M&A at Nielsen (NYSE: NLSN) and a founding board member of Nielsen Innovate (Israel), an advertising technology-focused venture incubator launched in cooperation with the Government of Israel's Office of the Chief Scientist. He has spent his career generating, evaluating and leading strategies to grow businesses through investments, partnerships, joint ventures, strategic relationships, and product development. In 2011, Nielsen’s business development group closed investments and acquisitions in excess of $100M USD, and since 2007 has made investments of more than $1B.
Some of Bruce's product development and business leadership initiatives have included:
Vis-a-TV: IP-based non-English language cable TV network that aggregated simulcast streams from non-US countries targeted to foreign and first-generation nationals living in the US and seeking "home country" TV content.
MediaSync: The first social TV app built for tablets and smartphones, MediaSync identified what consumers were watching on TV using Nielsen's ubiquitous watermarking technology, and provided tv broadcasters with a way to offer consumers a two-screen interactive experience with the ability to convert brand advertising to direct response.
Prior to Nielsen, Bruce held positions with Time Warner Cable, Intelsat Corporation and PanAmSat Corporation. Earlier in his career, he practiced corporate finance law at leading Wall Street law firms in New York. He holds a Bachelor of Arts in Economics from Tufts University, and his Juris Doctorate from The George Washington University.
He is a member of the Society of Industry Professionals, the Gerson Lehrman Industry Expert Group, has been a Frost and Sullivan “Thought Leader,” a mentor to entrepreneurs at Seedcamp, and was named to Cablefax Publications “Digital Hot List”.
Nielsen is the world's largest market intelligence company, providing essential data, analytics, insights and advice to many of the world's largest media, entertainment, telecom and consumer products companies. Nielsen's television ratings are relied on by the US tv advertising ecosystem as a virtually "currency" to determine advertising rates. Nielsen's recently launched Online Campaign Ratings (OCR), leverage Facebook and other social networking data to provide a seamless audience measurement metric across TV, Internet and eventually tablets and smartphones. Nielsen also measures what consumers purchase at the grocery store in more than 100 countries around the world, and is the only company in the world that can provide sole-sourced insights into consumers' exposure to advertising and the products that they purchase. Nielsen's clients include Proctor & Gamble, Coca Cola, Kraft, Time Warner, Viacom, Comcast/NBC, Fox, ATT and Verizon.
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