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Pharma 2.0: Patient Engagement, the New Blockbuster Drug

Organizers' Notes: 

• • The number of attendees for this event is limited to 70. If you do RSVP 'yes' and then find you cannot be there, please change your reservation as soon as possible before the event so that a member on the waiting list may attend.

Patient engagement is that holy grail which takes into account all that research knows about the benefits of involving patients with their care. Indeed, start ups are feverishly at work on this topic, replacing more traditional "blockbuster" R&D labs. I've dealt with this challenge as an entrepreneur, academic researcher, and in behavior change assignments for big pharma, start ups and agencies. I cannot wait to see the solutions that our speakers will present.

See you there!
Talya Miron-Shatz, Ph.D. 

Want to present your super tool for empowered patients? Apply here:

Four great speakers are signed up already!


5:30-6:00 pm Networking, meet, tweet and greet 

6:00-6:15 pm Introductions and opening remarks 

6:15-7:30 pm Presentations 

7:30-7:50 pm Networking Break 

7:50-8:15 pm Panel Discussion  Moderator: Talya Miron-Shatz 

8:15-8:30 pm Wrap-up, closing remarks and program announcements

Topic #1: Making medical information clear 

Medical Information is Confusing - Basic health information is often delivered as a complex message that requires reading through medical jargon and excessive, irrelevant information. The Ability to access, understand and act upon medical information is called “Health Literacy”. The complications associated with Low Health Literacy are estimated at an annual cost of $106B - $236B in the US alone.
Telesofia Medical developed a cutting edge platform that allows health care providers to automatically generate personalized educational videos for their patients, in a way that is friendly, easy to understand and available on any device. The platform is designed to support many applications including: describing the proper use of medication, personalized surgical procedure information, discharge instructions and more.

Rami Cohen, MD, Founder & CEO, Telesofia Medical Ltd., combines his passions to medicine and technology. Dr. Cohen holds a medical doctor degree from the Tel Aviv University, and worked at the Vascular Surgery department in Tel Aviv Sourasky (Ichilov) Medical Center and Assaf Harofeh Medical Center. In addition, he has over 15 years of experience in the Internet industry. He started his career in 1997 at ICQ (formerly Mirabilis, acquired by AOL in 1998, for $407 million USD) in various roles including Director of Web Operations. Since 2001, he has helped several companies and start-ups with product development, launching and marketing in the online world.

Topic #2: Impacting clinician and patient experiences and behaviors. A Case Study: Hepatitis C. 

Situation: Hepatitis C presents clinicians and patients with a number of complex events (onset of side effects, 4 and 12 wk viral loads, treatment fatigue, and others) and high-burden barriers (unenthusiastic physician, stigma and shame, asymptomatic, and others).  These events and barriers often prevent clinicians and patients from making the decisions and practicing the behaviors that drive optimal use of therapy. 

Solution: Based on our Experience Development approach, we identified and defined these key events and barriers in a way that allows us to develop a High-Impact Solution.  A Solution is comprised of clinician and patient messaging, materials and support programming and delivered through a combination of phone, web, mobile and printed pieces.  This Solution has measurably impacted initiation and adherence to therapy.

Matthew P. Hall, CEO, Human Care Systems, founded Human Care Systems (HCS) in 2008. HCS improves patient and clinician experiences, decisions and behaviors. HCS is a spin-out of the Kerdan Group, a biopharma consulting firm which Matt co-founded in 2001. Prior to Kerdan, Matt worked in venture capital and was a consultant at Bain & Company. Matt has lived and worked in Europe, Japan, South Africa, South Korea and the US. Matt has a BA from Williams College.

Topic #3: Physician multi channel marketing activity creates better patient outcomes

Join Ogilvy Healthworld's Peter von Bartheld and Angelo Campano as they present a case study on exploring evolving opportunities for improving patient adherence and engagement through multi-channel physician outreach and customized interactions.

Peter von Bartheld, Associate Director, Consulting, Multi-Channel Marketing, is a graduate of Pace University with an MBA in Marketing. Prior to his work at Ogilvy, Peter has worked with many major computer software, consumer electronics, pharmaceutical and healthcare clients creating, implementing, executing contact centers globally, including Novartis Cardiovascular and Oncology. While at Ogilvy, Peter implemented the initial contact center for Allergan Pharmaceuticals which provided a net gain for Allergan of $5.2M in the first year of its existence. Most recently, Peter implemented and assisted in building the Novartis Quo contact center, playing a integral part in selecting the contact center and its vendor partners, as well as preparing and conducting initial training.

Angelo Campano, Senior Manager, Consulting, Analytics Strategy is a graduate of Rutgers University with a degree in Bioinformatics. Prior to his work at Ogilvy, Angelo implemented the initial contact center for Amgen Pharmaceuticals, launching products such as Aranesp, Sensipar, and Epogen, and provided Amgen with the support it needed to become the pharma powerhouse that it is today. Angelo also has a working history with the Humana contact center managing the data, statistics, and contact centers operations at over 25 locations in Paris, Stockholm, Bejing, and the US Nationwide. While at Ogilvy, Angelo implemented the initial contact center for Allergan Pharmaceuticals which provided a net gain of $5.2M in the first year of its existence.

Topic #4: How are science journalists adapting to the shifting media ecosystem?  

With the 24/7 demands of readers and viewers, journalists are pressured to produce quick hits that require little original reporting. This trend is especially apparent in news wires, begging the question -- how do we engage readers while giving them the information they need to make informed decisions? 

Mollie Bloudoff-Indelicato is an editor at Everyday Health and freelances for National Geographic. She has worked for Scientific American and Climatewire. Bloudoff-Indelicato earned a Master's degree from the Columbia University Graduate School of Journalism with concentrations in photo documentary storytelling, science journalism and radio reporting. She loves em dashes, '80s music and brain parasites.

Topic #5: The Role of Productive Doctor – Patient Dialogue in Patient Engagement

Primary care physicians conduct an estimated 120,000 to 160,000 patient visits over a 40-year professional career. While specifics of care can vary widely, communication is always present. Sometimes there is a disconnect between a physician’s ability to clearly communicate and a patient’s ability to fully understand. There is an opportunity to improve communication between doctors and their patients to make the office visit more productive resulting in appropriate diagnosis, treatment and adherence.  

The aim of this presentation is to:

• Better understand communication barriers between doctors and patients

• Provide recommendations on ways to enhance the doctor-patient interaction

• Demonstrate the impact of a patient and physician computer mediated communication skill training program

Lisa Dieter is Senior Vice President in Health at Edelman with clients including Pfizer, MWV and Brien Holden Vision Institute. She has over 20 years of health care marketing and communications experience with a key focus on the Pharmaceutical industry. Her most recent experience includes nine years at Pfizer Pharmaceuticals where she led the Clear Health Communication (Health Literacy) Initiative which included the transformation of the organization’s consumer communication (including print, web and TV advertising) to reach a broad consumer audience.  Externally she led the creation of a 501c3 organization, the Partnership for Clear Health Communication, that was charged with the development of system-wide tools and solutions to enhance patient understanding to improve health outcomes.At Pfizer, Lisa also served as Director on the Detrol LA/Toviaz marketing team where she focused on patient adherence initiatives including pharmacy,  in-office patient education and the development of an innovative OAB “pill + program” initiative called YourWay.

Moderator and Pharma 2.0 Series Leader: Talya Miron-Shatz is a well-published decision scientist who uses insights on patient comprehension and motivation to arrive at their implications to adherence and outcomes. Talya is co-founder and CEO of CureMyWay, a start-up company that promotes behavioral change towards better health. She brings her unique insights on consumer and prescriber behavior and barriers to her work with pharmaceutical and media companies, and has taught consumer behavior at Wharton.  [masked]

Event Host: CohnReznick  

With origins dating back to 1919, CohnReznick LLP is currently the 11th largest accounting, tax, and advisory firm in the United States, combining the resources and technical expertise of a national firm with the hands-on, entrepreneurial approach that today's dynamic business environment demands. The firm was formed out of the combination of J.H. Cohn and Reznick Group in October 2012. CohnReznick serves a large number of diverse industries and offers specialized services for Fortune 1000 companies, owner-managed firms, international enterprises, government agencies, not-for-profit organizations, and other key market sectors.
Headquartered in New York, NY, CohnReznick serves its clients with more than 280 partners, 2,000 employees, and 25 offices nationwide. The firm is a member of Nexia International, a global network of independent accountancy, tax, and business advisors. For more information, visit

Join or login to comment.

  • Ben P.

    Sadly, I was out of town and missed this! It looked great. Will any of the presentations or content be posted online?

    September 19, 2013

  • Ann F.

    Great content and knowledgeable people.

    September 18, 2013

  • Donna C.

    One hour left--if you can't attend tomorrow and have RSVP'd 'yes', change it to 'no' so that we can let a waitlisted person in. Your payment will be refunded. The list closes at 9pm tonight!

    September 17, 2013

    • David A. E.

      I know it's past 9 but my plans have changed and I have to give up my spot. Please let in one of the people on the wait list.

      1 · September 17, 2013

    • Alex F.

      No problem. We will send a refund and allocate based on who came first. Thank you!

      September 18, 2013

  • Donna C.

    We are SOLD OUT with currently 6 on the waiting list. If you cannot attend tomorrow (Wed.) please RSVP NO by 9pm tonight so that we can get another person on the list in order of listing (your payment will be refunded.) The list officially closes at 9pm tonight.

    September 17, 2013

  • Elan M.

    I'm sadly unable to make it.

    September 17, 2013

  • napoleon m.

    If anyone is interested in discussing 5 granted US patents related to medication management Please contact me. Information on the patents can be found at . See you next week.

    September 12, 2013

    • Alex F.

      Napoleon, this is a comment better placed in the discussion boards.

      September 17, 2013

  • napoleon m.

    Thanks. Looking forward to the event. Medication management is essential to improving outcomes. Is SUNY Stony Brook Center for Communicating Science involved?

    August 26, 2013

    • Alex F.

      No, but we are glad to talk to them and aid them in their mission.

      September 17, 2013

  • Heleen

    Always interested how health & care for patients & consumers can be more captivating, apply insights to exciting digital solutions

    September 13, 2013

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