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New Models in Healthcare - Opportunities and Challenges

Our Event: One of the most difficult aspects of starting or running a business in healthcare is getting your model right.  Even once established, regulatory and market forces drive model shifts that few other industries face with such regularity.  People say our industry is slow to change - and often in ways that are not adaptive.  Most of our creativity and energy are poured into reacting to the changing landscape we operate in.  In this event we will explore a few of the best new ideas and models in the space and work out some of the challenges in a fun, interactive session led by Michelle Zimmerman, Chief Innovation Officer at Alphacare and formerly at Aetna.  To apply to present your new model and talk about it, please click here.

You may recall Michelle from our Surviving and Thriving under the ACA Panel earlier this year. 

Michelle will present on current healthcare business models and the challenges facing start-ups looking to navigate healthcare's evolving stakeholder landscape. Among items to be discussed: a walk through the ecosystem (payers, providers, consumers, etc.), how each was motivated prior to the ACA, how they are motivated post ACA (e.g., value-based reimbursement, high deductible plans), and the opportunities for entrepreneurs to meet these stakeholders' needs. This will be accompanied by practical advice on how to think about defining, scaling, and promoting your business.

Selected healthcare entrepreneurs - including EpionCityMDTruveris, and SarahCare - will next present new ideas on navigating this ecosystem's complexities.  The goal is not only to learn about the new models, but to help conceptualize and refine next iterations that will make them even more successful, with advice from both Michelle and the expert H2NYC crowd. We hope that the session will help entrepreneurs define or refine their business models through productive dialogue or help folks just looking to understand the evolving landscape of healthcare stakeholders.

We are very pleased to announce the support of Smart Design as the host and sponsor of this event.


6:30 - 7:00  Networking: Meet, Tweet and Greet  (Hashtag #H2NYC)

7:00 - 7:10  Welcome, Introductions and Opening Remarks

7:10 - 8:25 Program

8:25 to 8:30  Wrap-up, Closing Remarks, Program Announcements

8:30 - 9:00 More networking

And for those of you eager to continue the conversation, the after party follows at The Half King at West 23rd Street, just west of 10th Avenue.


Michelle Zimmerman currently holds the position of Chief Innovation Officer at AlphaCare of New York, a new health plan that offers Medicaid Managed Long Term Care, Medicare, and Dual-Eligible products. Prior to AlphaCare, Michelle spent time at Aetna (Healthagen Division) where she was a founding member of its business innovations team and successfully oversaw the creation of 3 new healthcare companies. 

Before Aetna, Michelle was a management consultant at the Boston Consulting Group and, prior this this, practiced corporate law at Paul Weiss Rifkind Wharton & Garrison, a New York law firm.  She is the co-author of a book chapter on health policy and an adviser to numerous healthcare start-ups.  Michelle received her JD, MBA, and Honors Bachelor degrees from the University of Toronto and is a member of the New York State Bar.

Epion Health: Joe Blewitt, Chief Executive Officer 

CityMD: K. Calvin Hwang, Chief Experience Officer

Truveris: A.J. Loiacono, Co-founder and EVP

Sarahcare Senior Care Solutions: Adam Griff, Co-Founder

Apply to be one of the presenting companies here:

Thank you, as always, for being members of the H2NYC community.  With your help, we can do great things in healthcare.

-Alex, Meryl, Jack, Mimi, Jenna, & Jeff

About our host:

Smart Design is a design and innovation consultancy. We work across the physical and digital to design meaningful products, services, and experiences that have an enduring impact on organizations and people. Founded in 1980, Smart has studios in New York, San Francisco and Barcelona, and clients all over the world. To learn more, join us on Twitter @SmartDesign and visit us at

Join or login to comment.

  • Pankaj G.

    Hi Healthcare Innovators,
    'mHealth Innovations & Start-ups Series' is holding an event on 'mHealth Growth Projections and Trends' topic at NY Public Library on 08/30/2014 (Saturday).
    I would like to invite you for the event to get your insights on the topic as well as for professional networking.
    Let me know if you are planning to join.
    Here is the link:

    August 11, 2014

    • Donna C.

      Pankaj--I'd reconsider the date. An end-of- summer Saturday?

      August 11, 2014

  • Meryl G.

    Hi Folks, We've posted the event on Go to the About page and scroll down to LIVE Events and Our Video Library. Thanks again to Mike Schwartz from Visible Me Productions for producing this, and to our great panel and those who attended!

    1 · July 11, 2014

  • Donna C.

    Sorry I could not make it but the video feed was extremely helpful. Please notify when the video and slides are up. Thanks!

    1 · July 3, 2014

  • Meryl G.

    A round of applause for our excellent panel, Smart Design for a wonderful venue and food, our dedicated volunteers, and You, our incredible H2NYC members for an engaging, insightful evening.

    July 3, 2014

  • Adam L.

    Great panel. Relevant topics. Thank you for this great event.

    1 · July 3, 2014

  • Carlos D.

    Thanks everyone for an informative and inspiring event.

    1 · July 3, 2014

  • Meryl G.

    For those who can't join in person, we'll be livestreaming tonight at

    2 · July 2, 2014

  • Donna C.

    I'm not certain of my day today and if I can make it...walkups?

    July 2, 2014

    • Meryl G.

      Absolutely! Hope to see you.

      July 2, 2014

  • Meryl G.

    Good Morning #H2NYC-ers! We're looking forward to seeing you later. Thanks for everyone's efforts to bring this event together.

    July 2, 2014

  • Colin

    Can you add me to the event (my dues are paid)? Thanks!

    1 · July 1, 2014

    • Meryl G.

      Will do, Colin - I'm glad you'll be joining us!

      July 1, 2014

  • Alex F.

    Thanks Anthony. You guys are doing great!

    1 · July 1, 2014

  • Anthony S. M.

    The event is really coming together, we have four great panelists and a great moderator. There will plenty of Q&A and lively discussion. Getting excited already.
    Don't miss it.

    June 30, 2014

  • Howard R.

    HEALTHePRACTICES provides solutions for healthcare providers in the form of telehealth, teleradiology and electronic medical records. Interested in any way of using telecommunication networks to deliver healthcare products and services

    1 · June 24, 2014

  • Zalman N.

    Hey, Happy I found this group. I'm really looking forward to the event. Was wondering if there are any health tech startups that need help with sales? I'm in the process of putting together a sales team for a few companies together.

    Please make sure to find me at the event.

    2 · June 24, 2014

  • Meryl G.

    We've lined up three great presenters - more details to follow. We're also opening our doors earlier - 6:30 p.m. - to provide more time for networking.

    June 23, 2014

  • Meryl G.

    We are very excited to announce this event. Come join us for this informative pre-holiday forum. Lots of folks expected, and of course lots more networking!

    1 · June 17, 2014


    I have a comment now. Did you guys know that innovative business models are patentable? Well, they are, and I think just may have something. So, if I am able to file a provisional application BEFORE the meeting date, whenever that is, I will attend. How's that for a comment?

    1 · June 5, 2014

    • Meryl G.

      Interesting - I'd like to hear more. We're getting close to firming up the date and I hope we can chat.

      June 6, 2014


    too broad a topic for me to comment on...don't know where to start.

    June 5, 2014

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