The Power of Email Marketing for Small Business Owners & Entrepreneurs

More than 500,000 small businesses and organizations use Constant Contact to help grow their business! Learn how to build relationships that are the key to the success of your goals with easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, and how it easily integrates with social networking sites.

This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased engagement, revenue, and profits.

We will discuss:

● What is permission-based email marketing and becoming a trusted sender
● Email list building
● Increasing deliverability and open rates
● Writing good subject lines and content - getting readers to take action
● Tracking results and what to do with this information
● How email and social media marketing work together to achieve goals; and more!

Who Should Attend: Suitable for all experience levels. Anyone interested in learning more about email marketing.

Note: Participants do not need to be a Constant Contact customer to attend. All information provided can be applied regardless of the system or service you are using for Email Marketing.

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