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Human After All: Tools for Personalizing Content Strategy

Content strategists rely on a diverse set of tools to develop content that performs well, delights its audience, and accomplishes business objectives. No tools are stronger than those which allow strategists to personalize their content to their audience -- or to understand the people behind the brands they represent.

You'll learn how to target multiple personas with one piece of content, build empathetic relationships with key decision-makers, and automate complex processes that give you the freedom to be a human strategist. Our four speakers are top digital strategists from leading marketing firms Razorfish, iAcquire, and Yodle -- with specialties ranging from Content Strategy to Inbound Marketing.
Join us for an evening of drinks and presentations, rubbing elbows with fellow humans and sharing wisdom from across the digital marketing spectrum.

David Minchala: SEO Manager at Yodle
Fajr Muhammad: Senior SEO Content Analyst at Razorfish
Devin Asaro: Content Strategist at iAcquire
Brittan Bright: Director, Client Solutions at iAcquire

Where: AlleyNYC (500 7th Avenue, Manhattan NY 10018)
When: Wed. July 24th, 7:00pm to 9:30pm

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