Susan Weinschenk, Ph.D. - How To Get People To Do Stuff, Thurs, 8/15, 7PM, Free

The Los Angeles User Experience Meetup, Santa Barbara UX Meetup & the UX Book Club of Los Angeles are pleased to present
How To Get People To Do Stuff

Whether you want your client to approve your design, your manager to fund your project, or your target audience to press the “Buy” button at your website, you spend a large part of each day trying to get people to do stuff. What if you understood the science behind how to get people to do stuff?

There are 7 basic drivers of human motivation. And if you understand what motivates people you’ll be better able to figure out how to get people to do stuff. That’s the premise of Dr. Susan Weinschenk’s new book. In this talk you will learn what the 7 drivers of motivation are, and how to use them.

Dr. Weinschenk will have her books for sale at the event, and will be available for book signings before and after the talk.

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action. Clients come to Dr. Weinschenk to get insight on how to communicate and persuade, whether in a presentation, a website, or any other platform where they need to get their target audience to take action.

Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions including Medtronic, Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk writes a popular blog:, and the “Brain Wise: Work better, work smarter” blog for Psychology Today.

Dr. Susan Weinschenk's Books:


6:40 - Volunteers arrive

7:00 - Book signing, registration and reception with food & beverages provided by our event sponsors

7:30 - Welcome message and sponsors' announcements - Cross Campus, FatDUX,,, TechJobsLA and Vitamin T.

7:40 - Community announcements & introduction of the speaker

7:45 - Presentation begins

8:40 - Q&A with Dr. Weinschenk, Santa Barbara & 2 Los Angeles UX Groups

9:00 - Book drawing and book signing with Dr. Weinschenk

After party location will be held at Bodega Wine Bar, next door to @CrossCampusLA

About Cross Campus Membership





@FatDux - You rock! Thank you for your generous #UX event sponsorship! Yay! We love partnering with you!

@lynda - Thank you for your generous #UX event sponsorship! Yay! We love partnering with you!



TechJobsLA - Thank you for your generous #UX event sponsorship! Yay! We love partnering with you!

@usertestingThank you for your generous #UX event sponsorship! Yay! We love partnering with you! gift code for a free web or mobile usability test:


@vitamintalent Yay! You rock! Thanks for your #UX event sponsorship. // @VanesZamora #LAUX


Right Scale Cloud Management (@rightscale)

Thank you for sponsoring the Santa Barbara UX Meetup! Yay!


RightScale cloud management enables organizations to easily deploy and manage business-critical applications across public, private, and hybrid clouds. Since 2006, millions of servers have been launched with the RightScale solution by leading enterprises including the Associated Press, CBS Interactive, Intercontinental Hotels Group, PBS, and Zynga.

The Los Angeles User Experience Meetup greatly appreciates the help from the @OReillyUG team - Marsee Henon (@Marsee), Jon Johns (@jonatoreilly), Yasmina Greco (@OReillyWebcasts) & Audra Montenegro (@audraORM) of O'Reilly Media! Thank you for your ongoing support, the book donations and all the educational webcasts made available for community! You rock!

Event Hashtags: #LAUX, @LAUXmeetup, @TheBrainLady (Dr. Susan Weinschenk), @CrossCampusLA, #DoStuff

Sponsors: @CrossCampusLA, @vitamintalent, @techjobslafair, @rightscale.

The event space has been kindly donated by Cross Campus.

Parking: ParkMe

➤ Google Hangout instructions


Share the good news by tweeting:

Susan Weinschenk, Ph.D. in LA, Thurs., 8/15, 7PM, @CrossCampusLA @TheBrainLady @LAUXmeetup #DoStuff

FREE! Susan Weinschenk, Ph.D. in LA, Thurs, Aug. 15, 7PM ✭ @TheBrainLady @LAUXmeetup #DoStuff

Susan Weinschenk, Ph.D. in LA ✭ Thurs, Aug. 15, 7PM ✭ @TheBrainLady @LAUXmeetup #DoStuff

@CrossCampusLA Thank you for your ongoing support of the UX community! We're thrilled to be partnering w/ you again.

@rightscale - Thank you for sponsoring the Santa Barbara UX Meetup!

TechJobsLA || @techJobsLAFair -
Thank you for your generous #UX event sponsorship! Yay! We love partnering with you!

@vitamintalent - Yay! You rock! Thanks for your #UX event sponsorship. // @VanesZamora #LAUX

@LAUXmeetup is thrilled to be partnering with the Santa Barbara UX Meetup (@sb_ux) and (@UXBCLA) the UX Bookclub Los Angeles group.

Join or login to comment.

  • Crystal Ehrlich, UX Designer

    Check out this great Storify (transcript like account of the event with Susan Weinschenk). And, Saba, thank you so much for doing this. It's a great way to capture the event.­

    1 · October 14

  • Lucas Swift

    Great time and great info.

    August 28

  • Crystal Ehrlich, UX Designer

    Yay! Michelle Cohen is the lucky winner of the 1-month premium membership to Big thanks to the kind folks at for the giveaway and the Dr. Susan Weinschenk event sponsorship.

    August 21

  • Melissa Lopez

    This Meetup was very insightful and motivating to get others motivated! Susan has a very humble way of speaking that made the whole room feel comfortable and she was very warm and approachable afterwards. I'm excited to put forth what she taught me, and learn even more from her book :)

    August 19

  • noel saw

    Here's the first draft of the video:­

    I aiming to incorporate a second camera angle and updated credits for the second draft later this week ;-)

    August 19

  • Shri Jambhekar

    I missed this awesome event - I wonder if a recording will be made available later.

    1 · August 16

  • Roman La'Voy Wood

    Susan was awesome! Looking forward to hearing more from her.

    August 19

  • Alex Pilafidis Greer

    Susan was an insightful and engaging speaker! I really enjoyed it!

    August 18

  • John Ayers

    Susan was fantastic! Best LAUX meetup to date!

    August 17

  • Jason Gillard

    Really well organized, great topic and presentation. It's amazing that these events are free.

    August 17

  • Peter Grillo

    Better to say "be a reviewer" but I left one anyway

    1 · August 17

  • Philip Chan

    Short but very informative

    August 16

  • Matti S

    What was the link for the UX calendar of events?

    August 16

  • Domanique Alicia

    I had a blast, and learned a lot. Am trying the "carrot" trick today. ;p

    1 · August 16

  • Gareth

    UX Designer/User Testing lead at Activision. Looking forward to chatting with you all.

    4 · August 10

    • Domanique Alicia

      Gareth, I hope to run into you! I'd love to find out about what you're doing at Activision. Cheers, Dom

      August 15

    • Rory Hart

      Hey Gareth, It would be great to connect with you - [masked]. Shame I didn't get chance to meet you last night!

      1 · August 16

  • Crystal Ehrlich, UX Designer

    Photos taken by the good folks at Cross Campus:­

    August 16

  • Crystal Ehrlich, UX Designer

    Photos of last nights event:­

    August 16

  • Crystal Ehrlich, UX Designer

    Have photos of last night's event? Upload them to our meetup page for Susan Weinschenk's event.

    August 16

  • Crystal Ehrlich, UX Designer

    Calendar of events in the greater LA area:­

    August 16

  • Crystal Ehrlich, UX Designer

    FREE!!! has kindly offered a FREE web or mobile usability test! Code "dostuff1". Be sure to thank them @UserTesting

    August 16

  • Matti S

    I really enjoyed this presentation. Thanks to everyone for setting this up!

    August 16

  • Marie

    Interesting. Very well organized. Good Speaker!

    August 16

  • Michelle Machrone

    Excellent - Susan made complex concepts straightforward and applicable. Thank you!

    August 16

  • Derek Christian Quezada

    Wonderful event. LA-UX and their sponsors (esp. Cross Campus) really went out of their way. Susan Weinschenk was a dynamo.

    August 16

  • Gigi costa

    It was my first time attending the group. She is very good speaker and gave excelent and clear instructions about the topic. Very good.

    1 · August 16

  • Raymond

    Excellent! I will apply what I learnt tonight.

    August 16

  • Roman La'Voy Wood

    Loved it!!!!

    August 16

  • Gareth

    Argh! I had to cancel at the last minute. My son was sick! Next time. :(

    August 15

  • Kate Stahnke

    wish I could make it, but hope someone gets in off the waitlist!

    August 15

  • Alexis

    Brand new to this group, but saw this and would love to be able to attend tonight!

    August 15

  • Mark Anthony

    business meeting

    August 15

  • JP

    Something came up, sorry!

    August 15

  • Gigi costa

    some late volunteer ??? Would love to help...

    August 15

  • Yael K. Miller

    Where is the parking?

    August 15

  • Gary Baker

    Please give my spot to someone on the waitlist. I have a conflict and won't be able to make it.

    August 15

  • Sean

    I was RSVP'D already but needed to bring a guest, so I re-RSVP'D +1, now I'm on the wait list, hope my original spot is not given away, looking forward to tonight.

    August 15

  • Alexis

    Brand new to this group, but saw this and would love to be able to attend tonight!

    August 15

  • Patricia Panqueva

    Just move to L.A. from London

    3 · August 8

  • Jen Blatz

    I am just wondering if anyone is meeting up at Bodega Wine bar, which is right next door, before the event.

    August 15

  • Shoji

    call me at [masked], if I make it, please!

    August 15

  • Stephen Ruiz

    Really looking forward to this. Do you guys need some help? I can volunteer if you need extra hands. :)

    2 · August 12

  • twee

    Film maker. Love technology.

    1 · August 12

  • Mark Anthony

    Thank you

    1 · August 12

  • Vanessa

    Cant Wait!!!

    1 · August 12

  • Bill De Smet

    Yes I wil be there. I've raed the 100 designers book and gains a lot of value from Susans perspective.

    3 · August 9

  • Henry Moran

    This will be a great event for all designers.

    2 · July 13

  • Phillip Givens

    Looking forward to it..

    1 · July 2

  • Crystal Ehrlich, UX Designer

    Hi Susan, we are thrilled you will be joining us in mid-August! We are looking forward to it. Yay!

    Folks, there will be a book signing before and after the presentation. If you like, you can buy and read Susan's books in advance. Links to the books are provided in the event description above.

    The evening is going to be awesome! See you there!

    July 2

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