The Los Angeles User Experience Meetup, Santa Barbara UX Meetup & the UX Book Club of Los Angeles are pleased to present
How To Get People To Do Stuff
Whether you want your client to approve your design, your manager to fund your project, or your target audience to press the “Buy” button at your website, you spend a large part of each day trying to get people to do stuff. What if you understood the science behind how to get people to do stuff?
There are 7 basic drivers of human motivation. And if you understand what motivates people you’ll be better able to figure out how to get people to do stuff. That’s the premise of Dr. Susan Weinschenk’s new book. In this talk you will learn what the 7 drivers of motivation are, and how to use them.
Dr. Weinschenk will have her books for sale at the event, and will be available for book signings before and after the talk.
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action. Clients come to Dr. Weinschenk to get insight on how to communicate and persuade, whether in a presentation, a website, or any other platform where they need to get their target audience to take action.
Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions including Medtronic, Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk writes a popular blog: http://www.blog.theteamw.com, and the “Brain Wise: Work better, work smarter” blog for Psychology Today.
Dr. Susan Weinschenk's Books:
6:40 - Volunteers arrive
7:00 - Book signing, registration and reception with food & beverages provided by our event sponsors
7:30 - Welcome message and sponsors' announcements - Cross Campus, FatDUX, Lynda.com, UserTesting.com, TechJobsLA and Vitamin T.
7:40 - Community announcements & introduction of the speaker
7:45 - Presentation begins
8:40 - Q&A with Dr. Weinschenk, Santa Barbara & 2 Los Angeles UX Groups
9:00 - Book drawing and book signing with Dr. Weinschenk
After party location will be held at Bodega Wine Bar, next door to @CrossCampusLA
➤ About Cross Campus Membership
@FatDux - You rock! Thank you for your generous #UX event sponsorship! Yay! We love partnering with you!
@lynda - Thank you for your generous #UX event sponsorship! Yay! We love partnering with you!
TechJobsLA - Thank you for your generous #UX event sponsorship! Yay! We love partnering with you!
@usertesting - Thank you for your generous #UX event sponsorship! Yay! We love partnering with you!
UserTesting.com gift code for a free web or mobile usability test:
@vitamintalent Yay! You rock! Thanks for your #UX event sponsorship. // @VanesZamora #LAUX
Right Scale Cloud Management (@rightscale)
Thank you for sponsoring the Santa Barbara UX Meetup! Yay!
RightScale cloud management enables organizations to easily deploy and manage business-critical applications across public, private, and hybrid clouds. Since 2006, millions of servers have been launched with the RightScale solution by leading enterprises including the Associated Press, CBS Interactive, Intercontinental Hotels Group, PBS, and Zynga.
The Los Angeles User Experience Meetup greatly appreciates the help from the @OReillyUG team - Marsee Henon (@Marsee), Jon Johns (@jonatoreilly), Yasmina Greco (@OReillyWebcasts) & Audra Montenegro (@audraORM) of O'Reilly Media! Thank you for your ongoing support, the book donations and all the educational webcasts made available for community! You rock!
Event Hashtags: #LAUX, @LAUXmeetup, @TheBrainLady (Dr. Susan Weinschenk), @CrossCampusLA, #DoStuff
Sponsors: @CrossCampusLA, @vitamintalent, @techjobslafair, @rightscale.
The event space has been kindly donated by Cross Campus.
➤ Google Hangout instructions
Share the good news by tweeting:
Susan Weinschenk, Ph.D. in LA, Thurs., 8/15, 7PM, http://bit.ly/11VOgAW @CrossCampusLA @TheBrainLady @LAUXmeetup #DoStuff
FREE! Susan Weinschenk, Ph.D. in LA, Thurs, Aug. 15, 7PM ✭ http://bit.ly/11VOgAW ✭ @CrossCampusLA @TheBrainLady @LAUXmeetup #DoStuff
Susan Weinschenk, Ph.D. in LA ✭ Thurs, Aug. 15, 7PM ✭ http://bit.ly/11VOgAW ✭ @CrossCampusLA @TheBrainLady @LAUXmeetup #DoStuff
@CrossCampusLA Thank you for your ongoing support of the UX community! We're thrilled to be partnering w/ you again.
@rightscale - Thank you for sponsoring the Santa Barbara UX Meetup!
TechJobsLA || @techJobsLAFair - Thank you for your generous #UX event sponsorship! Yay! We love partnering with you!
@vitamintalent - Yay! You rock! Thanks for your #UX event sponsorship. // @VanesZamora #LAUX
@LAUXmeetup is thrilled to be partnering with the Santa Barbara UX Meetup (@sb_ux) and (@UXBCLA) the UX Bookclub Los Angeles group.